Key Takeaways
- Golf Galaxy and DICK’S House of Sport partnered with Youth on Course to provide members with $5 simulator rentals, one free lesson, and special events across 110+ locations
- The national rollout follows a 25-store pilot that generated over 2,000 simulator rental hours from Youth on Course members this summer
- Youth on Course members gain their first access to indoor simulator opportunities and professional golf instruction through the partnership
- Members must create a DICK’S Scorecard account and book through Game Time Booking to redeem benefits
- Partnership covers all current and future Golf Galaxy stores and the growing DICK’S House of Sport footprint, projected at 35 locations
Pilot Program Results Drive National Expansion
Golf Galaxy tested the Youth on Course partnership concept at 25 select locations before committing to a nationwide rollout. The pilot generated over 2,000 hours of simulator rental time from Youth on Course members during the summer months, validating demand for indoor golf access among youth players.
The success metrics from the pilot program informed the structure of the national partnership, which now spans all 110+ Golf Galaxy stores and the expanding DICK’S House of Sport network. The House of Sport concept is projected to reach 35 locations across the U.S.
Simulator Access and Instruction Model
Youth on Course members receive three primary benefits under the partnership. Members can rent golf simulators for $5 per hour, a significant discount from standard rates. Each member also receives one complimentary lesson from a PGA Teaching Professional. The partnership includes access to special in-store events, though specific event details were not provided.
“We are thrilled to partner with Golf Galaxy and DICK’S House of Sport to launch a new pathway for our members to play, learn, and develop in the sport year-round,” said Michael Lowe, Head of Impact at Youth on Course. “By providing access to instruction and indoor facilities, we’re removing another barrier and ensuring that every young person, regardless of background, can continue building their skills and confidence in an environment built to support them.”
This marks the first time Youth on Course members have access to indoor simulator facilities and professional instruction as part of their membership benefits.
Redemption Process Through DICK’S Ecosystem
Members must complete several steps to access the partnership benefits. They need to create or log into a DICK’S Sporting Goods Scorecard account, book lessons or simulator time through Game Time Booking for Golf Galaxy and DICK’S House of Sport, and present a valid Youth on Course membership card at check-in. The membership card can be shown through the Youth on Course app or as a printed document.
The booking and validation system integrates Youth on Course membership verification with DICK’S existing customer relationship infrastructure.
Strategic Positioning in Youth Golf Development
Golf Galaxy positioned the partnership as an extension of growing participation trends in golf. “The game of golf is experiencing such great momentum, with participation growing and more ways to enjoy the game than ever before,” said Ryan Bogosta, Vice President of Golf Galaxy. “At Golf Galaxy and DICK’S House of Sport, we are in a unique position to contribute to the growth of the game, especially with the next generation of golfers.”
The partnership addresses year-round access challenges for youth golfers, particularly in regions where weather limits outdoor play during certain months. Indoor simulators provide practice and instruction opportunities regardless of seasonal conditions.
Impact on Youth Golf Accessibility
The partnership expands Youth on Course’s value proposition beyond on-course fee subsidies. Members now have structured access to indoor practice facilities and professional instruction, two components typically requiring significant out-of-pocket expenses for families.
The nationwide scope of the partnership, combined with the continued expansion of DICK’S House of Sport locations, creates a growing network of indoor golf access points for youth members across the country.
via: Morning Star
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