Key Takeaways
- Dallas Mavericks head coach Jason Kidd is launching JK Select Baseball under the Jason Kidd Foundation
- The program will serve athletes ages 7 to 18 through a three-tiered model focused on skill development and education
- JK Select will start in the Dallas area with plans to expand to Washington, California, and Pennsylvania
- The initiative builds on JK Select Girls Basketball, which has produced more than 45 NCAA Division I athletes
- Kidd’s 15-year-old son Chance was invited to MLB’s Dream Series this weekend in Tempe, Arizona
NBA Hall of Famer Adds Baseball to Youth Sports Portfolio
Jason Kidd, the Dallas Mavericks head coach and Basketball Hall of Famer, announced the launch of JK Select Baseball, a youth baseball initiative under his foundation. The program targets athletes ages 7 to 18 and emphasizes skill development, education, and mentorship for participants.
“I’m in a position to give back with youth sports, and sometimes we forget how important coaches are,” Kidd said. “A lot of us were blessed to have good coaches to help us go where we want to go. That helps create not just athletes, but lawyers and doctors and teachers.”
The initiative marks Kidd’s expansion beyond basketball after establishing JK Select Girls Basketball, which has produced more than 45 NCAA Division I athletes.
Three-Tiered Model Starting in Dallas
JK Select Baseball will operate through a three-tiered structure designed to serve players at different developmental stages. The program will begin in the Dallas area before expanding to Washington, California, and Pennsylvania.
Kidd played travel baseball as a catcher and outfielder growing up in the Bay Area and planned to play both sports at UC Berkeley before focusing exclusively on basketball. His connection to youth baseball deepened through his son Chance, a 15-year-old catcher who stands 6-foot-4 and weighs 225 pounds. Chance was invited to MLB’s Dream Series this weekend in Tempe, Arizona, a program designed to develop minority pitchers and catchers.
Program Philosophy Beyond Competition
The baseball initiative positions itself around coaching quality and athlete development both on and off the field. Kidd emphasized that the program aims to prepare participants for various career paths, not just professional sports.
“I just want to give them the opportunity to grow, not just as players, but as people,” Kidd said.
The program structure mirrors approaches used in JK Select Girls Basketball, which has established recruiting pipelines to collegiate programs through consistent coaching and development frameworks.
Market Context for Elite Youth Baseball
The launch comes as consolidation continues in youth baseball, with multi-sport platforms and baseball-specific operators expanding their facility footprints and program offerings. Programs led by professional athletes or coaches typically leverage brand recognition to attract participants and sponsorship partners, though long-term success depends on coaching infrastructure and player development outcomes.
Kidd’s dual perspective as an active NBA head coach and youth sports program founder positions JK Select Baseball within the growing category of athlete-led youth sports initiatives seeking to scale beyond single markets.
via: USA Today
photo: Geoffrey’s
YSBR provides this content on an “as is” basis without any warranties, express or implied. We do not assume responsibility for the accuracy, completeness, legality, reliability, or use of the information, including any images, videos, or licenses associated with this article. For any concerns, including copyright issues or complaints, please contact YSBR directly.
About Youth Sports Business Report
Youth Sports Business Report is the largest and most trusted source for youth sports industry news, insights, and analysis covering the $54 billion youth sports market. Trusted by over 50,000 followers including industry executives, investors, youth sports parents and sports business professionals, we are the premier destination for comprehensive youth sports business intelligence.
Our core mission: Make Youth Sports Better. As the leading authority in youth sports business reporting, we deliver unparalleled coverage of sports business trends, youth athletics, and emerging opportunities across the youth sports ecosystem.
Our expert editorial team provides authoritative, in-depth reporting on key youth sports industry verticals including:
- Sports sponsorship and institutional capital (Private Equity, Venture Capital)
- Youth Sports events and tournament management
- NIL (Name, Image, Likeness) developments and compliance
- Youth sports coaching and sports recruitment strategies
- Sports technology and data analytics innovation
- Youth sports facilities development and management
- Sports content creation and digital media monetization
Whether you’re a sports industry executive, institutional investor, youth sports parent, coach, or sports business enthusiast, Youth Sports Business Report is your most reliable source for the actionable sports business insights you need to stay ahead of youth athletics trends and make informed decisions in the rapidly evolving youth sports landscape.
Join our growing community of 50,000+ industry leaders who depend on our trusted youth sports business analysis to drive success in the youth sports industry.
Stay connected with the pulse of the youth sports business – where industry expertise meets actionable intelligence.
Sign up for the biggest newsletter in Youth Sports – Youth Sports HQ – The best youth sports newsletter in the industry
Follow Youth Sports Business Report Founder Cameron Korab on LinkedIn
Are you a brand looking to tap into the world’s most passionate fanbase… youth sports?
Introducing Play Up Partners, a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.
About Play Up Partners
Play Up Partners is a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.
Why Sponsor Youth Sports?
Youth sports represents one of the most engaged and passionate audiences in sports marketing. With over 70 million young athletes and their families participating annually, the youth sports industry offers brands unparalleled access to motivated communities with strong purchasing power and loyalty.
What Does Play Up Partners Do?
We’ve done the heavy lifting to untangle the complex youth sports landscape so our brand partners can engage with clarity, confidence, and impact. Our vetted network of accredited youth sports organizations (from local leagues to national tournaments and operators) allows us to create flexible, scalable programs that evolve with the market.
Our Approach
Every partnership we build is rooted in authenticity and value creation. We don’t just broker deals. We craft youth sports marketing strategies that:
- Deliver measurable ROI for brand partners
- Create meaningful experiences for athletes and families
- Elevate the youth sports ecosystem
Our Vision
We’re positioning youth sports as the most desirable and effective platform in sports marketing. Our mission is simple: MAKE YOUTH SPORTS BETTER for athletes, families, organizations, and brand partners.
Common Questions About Youth Sports Marketing
Where can I sponsor youth sports? How do I activate in youth sports? What is the ROI of youth sports marketing? How much does youth sports sponsorship cost?
We have answers. Reach out to info@playuppartners.com to learn how Play Up Partners can help your brand navigate the youth sports landscape.
Youth sports organizations: Interested in partnership opportunities? Reach out to learn about our accreditation process.


