Key Takeaways
- Pixellot raised $35 million in new funding, including $15 million in equity from PSG Equity and $20 million in venture debt
- The platform reached 100 million views in 2025 and produced 2.5 million hours of content across 16,000 systems
- The company operates in 9,000 U.S. schools and streams more than 500,000 events annually
- Pixellot’s AIaaS model eliminates upfront camera costs through a revenue-share partnership structure
- Recent expansion includes a five-year extension with PlayOn Sports and new leadership in Australia and New Zealand
New Capital Supports Expansion of Automated Production Technology
Pixellot has secured $35 million in new funding to accelerate growth of its AI-automated streaming platform for youth and amateur sports. The investment includes $15 million in equity from existing backer PSG Equity and $20 million in venture debt.
The funding follows Pixellot’s $161 million Series D round in 2022 and supports the company’s AIaaS (AI-as-a-Service) model, which allows facilities and organizations to deploy streaming systems without upfront camera costs through a revenue-share arrangement.
“This new infusion of capital enables us to bring AI-automation and personalization to a whole new level,” said Doron Gerstel, CEO of Pixellot. “We are enabling organizations to realize new revenue streams, while giving athletes, families and fans the ability to view not just games in their entirety, but the highlights that create more meaningful viewing experiences.”
Production Volume Reaches 2.5 Million Hours Annually
Pixellot ended 2025 reaching 100 million cumulative views of live events streamed through its system. The platform produced 2.5 million hours of content in 2025 alone, averaging more than 100,000 events per month.
The company operates 16,000 systems across 9,000 U.S. schools, streaming more than 500,000 events each year. The automated production system uses AI to follow gameplay, generate personalized highlights, and create shareable content without requiring camera operators.
Pixellot received a Sports Technology Award in 2025 recognizing its approach to making automated streaming accessible to youth and community sports programs.
Strategic Partnerships and Leadership Growth
Extracted and verified specific partnership and leadership announcements.
The source mentions “a number of key partnership and leadership developments” including:
- Five-year strategic extension with PlayOn Sports
- Expanded operations in Australia with Dean Anglin as Chief Commercial Officer for Australia and New Zealand
- “Addition of other key personnel” (but no specifics given)
I should only mention what’s specifically stated, not add speculation or details not in the source.
The funding announcement coincides with several operational developments, including a five-year strategic extension with PlayOn Sports, Pixellot’s distribution partner in the U.S. market.
The company has expanded its presence in Australia and New Zealand with the appointment of Dean Anglin as Chief Commercial Officer for the region.
“We couldn’t be more excited by Pixellot’s growth and business prospects,” said Ronen Nir, Managing Director of PSG. “Pixellot combines strong returns and meaningful social impact. Their AI technology is democratizing access to high-quality coverage for communities, schools, and athletes around the world that have historically been underserved.”
How the Capital Will Be Deployed
The new funding will support Pixellot’s continued development of its AI automation and content personalization capabilities. The company’s system automates production, creates personalized highlight reels, and provides monetization tools for facilities and organizations operating the cameras.
Pixellot positions the technology as serving a broader market opportunity, referencing youth and amateur sports as a $6 billion market that has historically lacked professional-quality streaming infrastructure.
via: Pixellot
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