Adidas, the global sports apparel giant, has announced a multiyear, multimillion-dollar partnership with League One Volleyball (LOVB), the largest youth volleyball organization in the United States. This strategic alliance aims to support both professional and youth volleyball, with a focus on the upcoming professional women’s league launch in November.
Key Partnership Details:
- Adidas to outfit LOVB’s inaugural professional season across six US markets
- Collaboration on redesigning volleyball uniforms and footwear
- Outfitting select junior clubs, expanding to all LOVB youth athletes
- Launch of co-branded, officially licensed merchandise
LOVB’s Growth and Impact:
- Founded in 2020, raised $60 million to date
- Over 14,000 youth athletes in 50+ clubs across 22 states
- Professional league to feature Olympic gold medalists
Volleyball’s Popularity:
- Most participated sport at the high school level in the US
- Over 38 million current and former volleyball players nationwide
This partnership represents a significant investment in women’s sports and youth athletics, highlighting the growing popularity of volleyball in the United States.
via: Sportico Asli Pelit
