Key Takeaways
- 80% of youth athletes have experienced some form of psychological harm, according to the U.S. Center for Safesport
- The Courage First Athlete Helpline offers free, 24/7 call, text, and chat support for athletes, coaches, and parents dealing with abuse or mental health concerns
- 93% of athletes who experienced sexual harassment or unwanted contact did not submit a formal report or complaint
- Only 18% of coaches feel confident referring athletes to mental health resources, despite 69% reporting moderate to extreme stress levels
- The helpline was created in response to rising mental health disorders among young athletes, with 17% struggling with at least one diagnosed condition
Rising Mental Health Crisis Drives New Support System
The Courage First Athlete Helpline launched as a direct response to growing mental health challenges across youth sports. The service, provided by the Childhelp National Child Abuse Hotline, operates around the clock at 1-888-279-1026 and offers confidential support through call, text, and chat.
The numbers paint a stark picture. Seventeen percent of young athletes currently struggle with at least one mental health disorder, while suicide ranks as the second most common cause of death among NCAA athletes, according to the British Journal of Sports Medicine. Physical abuse affects 37% of athletes at least once during their youth sports participation, and between 14% and 29% experience some form of sexual violence before age 18, per U.S. Center for Safesport data.
“Childhelp launched the Courage First Athlete Helpline to ensure athletes, families, and sports communities have access to confidential, trauma-informed support and guidance, so concerns can be addressed early, voices can be heard, and abuse can be prevented,” said Virginia Bagby, director of the Childhelp National Child Abuse Hotline.
System Failures and Gaps in Athlete Protection
The helpline emerged partly from lessons learned through high-profile abuse cases. Bagby pointed to the Larry Nassar case within Team USA as evidence that even athletes with significant visibility and resources can be repeatedly victimized. Those cases revealed how predators exploit the structure, culture, and power dynamics of sports to gain access to young people and silence them.
Current reporting mechanisms show critical gaps. Sixty-nine percent of athletes were unaware they had rights as children in sports, according to the World Players Association’s 2021 CARE Report. When harassment or abuse occurs, 93% of affected athletes do not file formal complaints, and 68% indicate they lack a safe place within their governing sports body to discuss their experiences.
Pressure Points Across the Youth Sports Ecosystem
Mental health struggles stem from multiple sources, including performance pressure from coaches and parents. Dr. Jerry Weichman noted that early sport specialization forces kids to commit to a single sport much earlier in life, while parents living vicariously through their children apply additional daily stress and pressure to perform and train.
Coaches face their own challenges. Only 18% feel confident referring athletes to mental health support, and just 19% feel confident identifying off-field stressors, according to Project Play’s Coaching Trends 2022 report. Meanwhile, 69% of coaches report feeling moderately, very, or extremely stressed themselves.
“Many coaches in these programs also feel the pressure to perform and win, in order to maintain both their credibility as well as the credibility of the program,” Weichman explained. The focus shifts away from the person and their mental health toward maximizing performance.
Who the Helpline Serves and How It Works
The Courage First Athlete Helpline provides no-cost support for three primary groups: athletes facing abuse or mental health challenges, coaches needing guidance on team concerns, and parents seeking advice on protecting their children.
The service emphasizes that asking for help represents strength, not weakness. The organization recently shared on social media: “Every athlete faces challenges on and off the field. Remember: asking for help is a sign of strength, not weakness. The Courage First Athlete Helpline is here to support you through every struggle. You are never alone.”
Athletes can access the helpline anonymously and receive trauma-informed guidance from trained counselors who understand the specific dynamics of sports environments.
Building Safer Sports Communities
The helpline represents one tool in addressing systemic issues across youth sports. With 65% of athletes indicating they experienced at least one incident of psychological harm or neglect while participating, according to the British Journal of Sports Medicine, the need for intervention and support extends beyond individual crisis response.
Access to confidential, specialized support may help close the gap between athletes experiencing abuse and those willing to report it. The service also provides coaches and parents with resources they currently lack for identifying and addressing mental health concerns before they escalate.
The helpline operates 24/7 at 1-888-279-1026, with call, text, and chat options available at CourageFirstAthlete.org.
via: Courage First Athlete Helpline
YSBR provides this content on an “as is” basis without any warranties, express or implied. We do not assume responsibility for the accuracy, completeness, legality, reliability, or use of the information, including any images, videos, or licenses associated with this article. For any concerns, including copyright issues or complaints, please contact YSBR directly.
About Youth Sports Business Report
Youth Sports Business Report is the largest and most trusted source for youth sports industry news, insights, and analysis covering the $54 billion youth sports market. Trusted by over 50,000 followers including industry executives, investors, youth sports parents and sports business professionals, we are the premier destination for comprehensive youth sports business intelligence.
Our core mission: Make Youth Sports Better. As the leading authority in youth sports business reporting, we deliver unparalleled coverage of sports business trends, youth athletics, and emerging opportunities across the youth sports ecosystem.
Our expert editorial team provides authoritative, in-depth reporting on key youth sports industry verticals including:
- Sports sponsorship and institutional capital (Private Equity, Venture Capital)
- Youth Sports events and tournament management
- NIL (Name, Image, Likeness) developments and compliance
- Youth sports coaching and sports recruitment strategies
- Sports technology and data analytics innovation
- Youth sports facilities development and management
- Sports content creation and digital media monetization
Whether you’re a sports industry executive, institutional investor, youth sports parent, coach, or sports business enthusiast, Youth Sports Business Report is your most reliable source for the actionable sports business insights you need to stay ahead of youth athletics trends and make informed decisions in the rapidly evolving youth sports landscape.
Join our growing community of 50,000+ industry leaders who depend on our trusted youth sports business analysis to drive success in the youth sports industry.
Stay connected with the pulse of the youth sports business – where industry expertise meets actionable intelligence.
Sign up for the biggest newsletter in Youth Sports – Youth Sports HQ – The best youth sports newsletter in the industry
Follow Youth Sports Business Report Founder Cameron Korab on LinkedIn
Are you a brand looking to tap into the world’s most passionate fanbase… youth sports?
Introducing Play Up Partners, a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.
About Play Up Partners
Play Up Partners is a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.
Why Sponsor Youth Sports?
Youth sports represents one of the most engaged and passionate audiences in sports marketing. With over 70 million young athletes and their families participating annually, the youth sports industry offers brands unparalleled access to motivated communities with strong purchasing power and loyalty.
What Does Play Up Partners Do?
We’ve done the heavy lifting to untangle the complex youth sports landscape so our brand partners can engage with clarity, confidence, and impact. Our vetted network of accredited youth sports organizations (from local leagues to national tournaments and operators) allows us to create flexible, scalable programs that evolve with the market.
Our Approach
Every partnership we build is rooted in authenticity and value creation. We don’t just broker deals. We craft youth sports marketing strategies that:
- Deliver measurable ROI for brand partners
- Create meaningful experiences for athletes and families
- Elevate the youth sports ecosystem
Our Vision
We’re positioning youth sports as the most desirable and effective platform in sports marketing. Our mission is simple: MAKE YOUTH SPORTS BETTER for athletes, families, organizations, and brand partners.
Common Questions About Youth Sports Marketing
Where can I sponsor youth sports? How do I activate in youth sports? What is the ROI of youth sports marketing? How much does youth sports sponsorship cost?
We have answers. Reach out to info@playuppartners.com to learn how Play Up Partners can help your brand navigate the youth sports landscape.
Youth sports organizations: Interested in partnership opportunities? Reach out to learn about our accreditation process.


