Key Takeaways
- Cirkul becomes official hydration partner for i9 Sports, reaching families across the nation’s largest youth multi-sport provider
- Partnership includes exclusive pricing through dedicated landing page, with 22-oz bottles starting at $9.99
- i9 Sports serves children ages 3 and up through leagues, camps, and clinics nationwide
- Families gain access to 150+ flavor options with zero calories and no artificial colors
- Deal combines live sampling experiences with hydration education programming
Addressing Youth Sports Hydration Challenges
i9 Sports has partnered with Cirkul to provide families with alternatives to traditional sports drinks. The hydration company’s patented Sip cartridge technology allows users to adjust flavor intensity from water to a 1-10 setting with a dial turn.
“It’s crucial to teach the importance of hydration early, especially for kids in sports,” said Matt Kurowski, President of i9 Sports. “Cirkul gives our families a kid-friendly alternative to sugary drinks while encouraging more water intake.”
The partnership addresses a common challenge in youth sports where parents seek healthier beverage options that children will actually consume during activities.
Exclusive Access and Pricing Structure
i9 Sports families receive direct access to discounted Cirkul products through a dedicated landing page on DrinkCirkul.com. Initial promotional offers include a 22-oz Grip Squeeze Bottle with Cirkul Sip cartridge for $9.99 and a Buy 2, Get 1 Free promotion on electrolyte-enhanced variety packs.
The partnership extends beyond product sales to include live sampling experiences at i9 Sports locations and hydration education programming designed for young athletes and their families.
Market Reach and Distribution Impact
i9 Sports operates as the nation’s largest provider of youth multi-sport programs, serving children ages 3 and up through leagues, camps, and clinics. The organization focuses on multiple sports including soccer, baseball, flag football, basketball, and volleyball.
Cirkul, founded in 2018 by college teammates Garrett Waggoner and Andy Gay, has expanded distribution through major retailers including Amazon, Costco, Walmart, Target, and Kroger. The Tampa-based company manufactures its products in the United States.
“Cirkul is the perfect hydration solution to help active people of all ages, including kids, stay hydrated in a way that is both fun and personal,” said Garrett Waggoner, CEO and co-founder of Cirkul.
Strategic Implications for Youth Sports Partnerships
This partnership represents a targeted approach to reaching youth sports families through established community programs rather than broad retail distribution alone. The deal combines product access with educational components, addressing both immediate hydration needs and longer-term healthy habits formation.
The collaboration also demonstrates how youth sports organizations can provide additional value to member families while generating potential revenue through corporate partnerships. By offering exclusive pricing and dedicated access points, i9 Sports differentiates its member benefits from general retail availability.
Both organizations emphasize the educational aspect of the partnership, positioning proper hydration as a skill development component alongside traditional sports instruction and sportsmanship training.
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