New Balance has made a game-changing move in the basketball world by signing Cooper Flagg, the Gatorade National Player of the Year and Naismith Player of the Year. This partnership marks a significant milestone for both the brand and the rising star as he prepares to begin his collegiate career at Duke University.
Key Highlights:
- Star Power:
- Cooper Flagg, a 6’9″ power forward, is the top player in the 2024 class
- Averaged 16.5 points, 7.5 rebounds, 3.8 assists, 3.7 steals, and 3.7 blocks per game in his senior season
- Exceptional Achievements:
- Named to the 2024 USA Basketball Men’s Select Team
- First collegiate player since 2013 to receive this honor
- Local Connection:
- Flagg grew up near New Balance’s Skowhegan manufacturing facility in Maine
- Personal history with the brand, attending annual tent sales for school supplies
- Brand Partnership:
- Will feature in New Balance basketball marketing campaigns
- Involvement in lifestyle extensions and community initiatives
- Future Impact:
- Focus on programs giving back to young athletes
- Aims to inspire the next generation of basketball players
Naveen Lokesh, Head of Basketball Sports Marketing at New Balance, expressed enthusiasm about the partnership, highlighting Flagg’s on-court dominance and potential to grow the game. For Flagg, the partnership represents a continuation of his personal connection with the brand and an opportunity to give back to his community.
This signing reinforces New Balance’s commitment to expanding its presence in basketball while maintaining authentic connections with athletes and communities. As Cooper Flagg embarks on his collegiate journey at Duke, New Balance stands ready to support his growth both on and off the court.
For more information, visit www.newbalance.com/basketball.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 9,000 associates around the globe, and in 2023 reported worldwide sales of $6.5 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.
via: New Balance
