Key Takeaways
- Duke will host its seventh annual National Girls and Women in Sports Day Clinic on Feb. 7 at Cameron Indoor Stadium
- Blue Cross and Blue Shield of North Carolina serves as presenting sponsor, tying the event to its youth mental health initiatives
- The free clinic is open to children in grades 1-8 and features hands-on instruction from Duke women’s varsity athletes
- Registration is encouraged but not required, with a parent or guardian required to be present
Event Details and Format
Duke Athletics will welcome young athletes to Cameron Indoor Stadium on Saturday, Feb. 7, for the 2026 National Girls and Women in Sports Day Clinic. The 90-minute session runs from 9-10:30 a.m. and features student-athletes from multiple Duke women’s varsity programs.
Each participating sport will have a designated area within the arena where athletes teach sport-specific skills and techniques. Duke’s cheer and dance teams will also participate, along with the Blue Devil mascot.
The clinic is free and open to all children in grades 1-8. While registration is not mandatory, organizers strongly encourage advance sign-up through Duke’s athletics website.
University Athletics as Community Pipeline
The clinic represents one model for how university athletic departments can engage younger demographics while providing their student-athletes with mentorship opportunities.
“We are thrilled to host the seventh annual National Girls and Women in Sports Day Clinic and to once again welcome young people and families into Cameron Indoor Stadium,” said Nina King, Vice President and King-Compton Families Director of Athletics. “This event is always a favorite among our student-athletes as it gives them the opportunity to connect, mentor, and inspire the next generation through sport.”
King emphasized the importance of exposing young participants to female role models in athletics. “Creating a positive and engaging environment where kids can learn, have fun, and see strong female role models in action is incredibly important to us.”
Corporate Sponsorship Tied to Mental Health Focus
Blue Cross and Blue Shield of North Carolina returns as presenting sponsor, connecting the event to its broader youth mental health programming. The insurer has positioned its sports partnerships around supporting physical and mental wellbeing for young athletes.
Through partnerships with organizations like Duke Athletics, Blue Cross NC aims to reduce mental health stigmas among young people in sports while encouraging active lifestyles.
The clinic offers a repeatable template for athletic departments seeking community engagement opportunities that benefit both young participants and current student-athletes. For families in the Durham area, registration is available at goduke.com.
via: DUKE
YSBR provides this content on an “as is” basis without any warranties, express or implied. We do not assume responsibility for the accuracy, completeness, legality, reliability, or use of the information, including any images, videos, or licenses associated with this article. For any concerns, including copyright issues or complaints, please contact YSBR directly.
About Youth Sports Business Report
Youth Sports Business Report is the largest and most trusted source for youth sports industry news, insights, and analysis covering the $54 billion youth sports market. Trusted by over 50,000 followers including industry executives, investors, youth sports parents and sports business professionals, we are the premier destination for comprehensive youth sports business intelligence.
Our core mission: Make Youth Sports Better. As the leading authority in youth sports business reporting, we deliver unparalleled coverage of sports business trends, youth athletics, and emerging opportunities across the youth sports ecosystem.
Our expert editorial team provides authoritative, in-depth reporting on key youth sports industry verticals including:
- Sports sponsorship and institutional capital (Private Equity, Venture Capital)
- Youth Sports events and tournament management
- NIL (Name, Image, Likeness) developments and compliance
- Youth sports coaching and sports recruitment strategies
- Sports technology and data analytics innovation
- Youth sports facilities development and management
- Sports content creation and digital media monetization
Whether you’re a sports industry executive, institutional investor, youth sports parent, coach, or sports business enthusiast, Youth Sports Business Report is your most reliable source for the actionable sports business insights you need to stay ahead of youth athletics trends and make informed decisions in the rapidly evolving youth sports landscape.
Join our growing community of 50,000+ industry leaders who depend on our trusted youth sports business analysis to drive success in the youth sports industry.
Stay connected with the pulse of the youth sports business – where industry expertise meets actionable intelligence.
Sign up for the biggest newsletter in Youth Sports – Youth Sports HQ – The best youth sports newsletter in the industry
Follow Youth Sports Business Report Founder Cameron Korab on LinkedIn
Are you a brand looking to tap into the world’s most passionate fanbase… youth sports?
Introducing Play Up Partners, a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.
About Play Up Partners
Play Up Partners is a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.
Why Sponsor Youth Sports?
Youth sports represents one of the most engaged and passionate audiences in sports marketing. With over 70 million young athletes and their families participating annually, the youth sports industry offers brands unparalleled access to motivated communities with strong purchasing power and loyalty.
What Does Play Up Partners Do?
We’ve done the heavy lifting to untangle the complex youth sports landscape so our brand partners can engage with clarity, confidence, and impact. Our vetted network of accredited youth sports organizations (from local leagues to national tournaments and operators) allows us to create flexible, scalable programs that evolve with the market.
Our Approach
Every partnership we build is rooted in authenticity and value creation. We don’t just broker deals. We craft youth sports marketing strategies that:
- Deliver measurable ROI for brand partners
- Create meaningful experiences for athletes and families
- Elevate the youth sports ecosystem
Our Vision
We’re positioning youth sports as the most desirable and effective platform in sports marketing. Our mission is simple: MAKE YOUTH SPORTS BETTER for athletes, families, organizations, and brand partners.
Common Questions About Youth Sports Marketing
Where can I sponsor youth sports? How do I activate in youth sports? What is the ROI of youth sports marketing? How much does youth sports sponsorship cost?
We have answers. Reach out to info@playuppartners.com to learn how Play Up Partners can help your brand navigate the youth sports landscape.
Youth sports organizations: Interested in partnership opportunities? Reach out to learn about our accreditation process.


