Key Takeaways
- The City of Fishers and Hamilton Southeastern Schools are investing $3.6 million to expand athletic fields at two high schools, with construction beginning this spring
- Each high school will receive one new artificial turf field with lighting, plus upgrades to existing natural grass fields
- A new City & District Athletic Director position will coordinate youth sports strategy across the city, school district, and local sports organizations
- Longtime HSE High School Athletic Director Jim Self was appointed to the new role, effective May 1
- Improvements include a new pedestrian crosswalk connecting Sand Creek Intermediate School to Fishers High School
$3.6 Million Targets Turf, Lighting, and Field Quality
The City of Fishers and Hamilton Southeastern (HSE) Schools announced a joint $3.6 million investment to expand athletic field capacity at Fishers High School and HSE High School. Both campuses will receive one new artificial turf field with lighting, along with aeration and top dressing upgrades to existing natural grass fields.
At Fishers High School, the project also includes construction of a pedestrian crosswalk connecting Sand Creek Intermediate School to the high school campus. Officials said the improvements are expected to begin this spring and wrap up by late summer.
A Unified Athletic Director for City and District
Beyond the facility upgrades, the partnership created a new position: City & District Athletic Director. The role is designed to implement a citywide sports strategy and manage all athletic fields, strengthening coordination between the city, the school district, and local sports organizations.
Longtime HSE High School Athletic Director Jim Self was approved for the position at a meeting on March 11, with an official start date of May 1. Fishers Mayor Scott Fadness framed the hire as central to the initiative: “With Jim Self on board, I believe we have the right architect to ensure we lead the way when it comes to investing in our kids, our schools, and our community spaces.”
Why the Investment Matters for Youth Sports Infrastructure
The Fishers model is notable for its structure. Rather than treating facility upgrades and programming as separate budget items, the city and school district are tying capital improvements directly to a coordinated sports management role. That creates a single point of accountability for field conditions, scheduling, tournament hosting, and alignment between school athletics and community youth leagues.
HSE Interim Superintendent Dr. Matt Kegley said the initiative will “help align school athletics, youth programs, and community resources while expanding opportunities for young athletes.”
For a city experiencing growth in youth sports participation, centralizing field management under one director could reduce scheduling conflicts, improve maintenance standards, and make the community more competitive as a host for regional tournaments and competitions.
A Template for Growing Suburban Communities
Fishers is not the first municipality to invest in turf and lighting. But pairing that investment with a dedicated cross-institutional leadership role is a less common approach, particularly at this scale. As suburban communities across the country face rising demand for field time and facility access, the Fishers model offers a framework worth watching: shared investment, shared infrastructure, and shared leadership between a city and its school district.
Source: WTHR, WTHR.com staff, March 12, 2026
YSBR provides this content on an “as is” basis without any warranties, express or implied. We do not assume responsibility for the accuracy, completeness, legality, reliability, or use of the information, including any images, videos, or licenses associated with this article. For any concerns, including copyright issues or complaints, please contact YSBR directly.
About Youth Sports Business Report
Youth Sports Business Report is the largest and most trusted source for youth sports industry news, insights, and analysis covering the $54 billion youth sports market. Trusted by over 50,000 followers including industry executives, investors, youth sports parents and sports business professionals, we are the premier destination for comprehensive youth sports business intelligence.
Our core mission: Make Youth Sports Better. As the leading authority in youth sports business reporting, we deliver unparalleled coverage of sports business trends, youth athletics, and emerging opportunities across the youth sports ecosystem.
Our expert editorial team provides authoritative, in-depth reporting on key youth sports industry verticals including:
- Sports sponsorship and institutional capital (Private Equity, Venture Capital)
- Youth Sports events and tournament management
- NIL (Name, Image, Likeness) developments and compliance
- Youth sports coaching and sports recruitment strategies
- Sports technology and data analytics innovation
- Youth sports facilities development and management
- Sports content creation and digital media monetization
Whether you’re a sports industry executive, institutional investor, youth sports parent, coach, or sports business enthusiast, Youth Sports Business Report is your most reliable source for the actionable sports business insights you need to stay ahead of youth athletics trends and make informed decisions in the rapidly evolving youth sports landscape.
Join our growing community of 50,000+ industry leaders who depend on our trusted youth sports business analysis to drive success in the youth sports industry.
Stay connected with the pulse of the youth sports business – where industry expertise meets actionable intelligence.
Sign up for the biggest newsletter in Youth Sports – Youth Sports HQ – The best youth sports newsletter in the industry
Follow Youth Sports Business Report Founder Cameron Korab on LinkedIn
Are you a brand looking to tap into the world’s most passionate fanbase… youth sports?
Introducing Play Up Partners, a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.
About Play Up Partners
Play Up Partners is a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.
Why Sponsor Youth Sports?
Youth sports represents one of the most engaged and passionate audiences in sports marketing. With over 70 million young athletes and their families participating annually, the youth sports industry offers brands unparalleled access to motivated communities with strong purchasing power and loyalty.
What Does Play Up Partners Do?
We’ve done the heavy lifting to untangle the complex youth sports landscape so our brand partners can engage with clarity, confidence, and impact. Our vetted network of accredited youth sports organizations (from local leagues to national tournaments and operators) allows us to create flexible, scalable programs that evolve with the market.
Our Approach
Every partnership we build is rooted in authenticity and value creation. We don’t just broker deals. We craft youth sports marketing strategies that:
- Deliver measurable ROI for brand partners
- Create meaningful experiences for athletes and families
- Elevate the youth sports ecosystem
Our Vision
We’re positioning youth sports as the most desirable and effective platform in sports marketing. Our mission is simple: MAKE YOUTH SPORTS BETTER for athletes, families, organizations, and brand partners.
Common Questions About Youth Sports Marketing
Where can I sponsor youth sports? How do I activate in youth sports? What is the ROI of youth sports marketing? How much does youth sports sponsorship cost?
We have answers. Reach out to info@playuppartners.com to learn how Play Up Partners can help your brand navigate the youth sports landscape.
Youth sports organizations: Interested in partnership opportunities? Reach out to learn about our accreditation process.

