Key Takeaways
- Hudl completed its 18th acquisition with New Zealand-based Athletic Data Innovations, a movement analysis platform
- ADI analyzes raw data from GPS, LPS wearables, and optical tracking systems to provide mechanical power and load metrics
- Founder Andrew Gray, a performance coach with rugby expertise, will join Hudl’s team
- The technology will be integrated into Hudl Signal, the company’s athlete management system launched in April 2024
- The acquisition expands Hudl’s capabilities beyond video analysis into advanced load management for elite sports
Expanding Load Management Capabilities
Hudl, the Nebraska-based sports technology company, has acquired Athletic Data Innovations, a software platform specializing in movement analysis and load management. The deal marks Hudl’s 18th acquisition and adds another layer to its growing suite of performance tools.
ADI takes raw data collected from GPS and Local Positioning System wearables, along with optical tracking systems, and processes it to deliver insights on mechanical power and load metrics. This goes beyond standard measurements like distance and speed that most tracking platforms provide.
The company was founded in New Zealand by Andrew Gray, a performance coach with extensive experience in rugby. Gray will join Hudl’s team as part of the acquisition.
Integration into Hudl Signal
ADI’s intellectual property will be incorporated into Hudl Signal, the athlete management system Hudl launched in April 2024. Signal serves as a centralized platform for monitoring athlete readiness, tracking workload, and managing training loads across teams.
By adding ADI’s movement analysis capabilities, Hudl Signal will be able to process data from multiple tracking sources and provide coaches and performance staff with deeper insights into biomechanical load. This integration allows teams already using various wearable devices and tracking systems to extract more value from their existing hardware investments.
Building a Comprehensive Performance Ecosystem
Hudl’s acquisition strategy has evolved significantly from its origins in video analysis. The company now offers multiple wearable devices, live streaming tools, coaching tactical systems, and advanced analytics platforms that serve a wide range of sports.
The ADI acquisition fits within this broader pattern of adding specialized capabilities that complement Hudl’s existing products. With 18 acquisitions now complete, the company has assembled a portfolio that addresses multiple aspects of sports performance, from video breakdown to physical load monitoring.
Looking Ahead
The integration of ADI’s technology into Hudl Signal positions the platform to serve elite sports programs seeking comprehensive load management solutions. For teams using GPS or optical tracking systems, the added movement analysis layer provides another tool for managing athlete workload and reducing injury risk.
The acquisition also brings rugby-specific expertise to Hudl through Gray’s background, potentially strengthening the company’s position in international sports markets where rugby is prominent.
via: SBJ
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