Key Takeaways
- Jordan Brand signed four elite basketball players to its NIL roster: Sarah Strong, Kiyan Anthony, Cameron Boozer, and Cayden Boozer.
- The partnerships mark Jordan Brand’s first NIL deals with men’s basketball players, expanding beyond its existing women’s roster.
- All four athletes have direct family ties to professional basketball, including Carmelo Anthony and Carlos Boozer.
- Sarah Strong won a National Championship and earned National Freshman of the Year honors in her first season at UConn.
- The Boozer twins swept Nike Peach Jam titles at 15U, 16U, and 17U levels, a first in the event’s history.
Jordan Brand Adds First Male Athletes to NIL Portfolio
Jordan Brand Basketball announced its Class of 2025, signing four college freshmen to name, image, and likeness deals. The group includes UConn’s Sarah Strong, Syracuse’s Kiyan Anthony, and Duke teammates Cameron and Cayden Boozer.
The signings represent the brand’s first NIL partnerships with men’s basketball players. Jordan Brand’s existing NIL roster features women’s players Saniyah Hall, Bella Hines, Kiyomi McMiller, Kiki Rice, and Mikaylah Williams.
Athlete Profiles and Credentials
Sarah Strong entered UConn as the No. 1 recruit in her class. She averaged more than 16 points and roughly nine rebounds per game during her freshman season, earning National Freshman of the Year and All-American honors while helping the Huskies win a National Championship. Her parents, Allison Feaster and Danny Strong, both had professional basketball careers.
Kiyan Anthony, ranked as the top New York prospect in his class, is now a freshman at Syracuse. He earned MVP honors at the 2025 Jordan Brand Classic and averaged more than 15 points per game during his senior season at Long Island Lutheran High School. His father, Carmelo Anthony, is a longtime Jordan Brand athlete.
“To be part of the Jordan Brand family, to me, means carrying on a legacy,” Anthony said. “I want my legacy to be more than just basketball.”
Cameron Boozer was ranked the No. 1 power forward in his class and earned Preseason ACC Rookie of the Year and Preseason First Team All-ACC selections at Duke. He is a three-time Florida Mr. Basketball recipient and two-time National Boys Basketball Player of the Year.
Cayden Boozer, Cameron’s twin brother, is also a five-star recruit and Duke freshman. Together, they led Christopher Columbus High School in Miami to four consecutive state championships and a 2025 national title. The brothers also led their AAU team to Nike Peach Jam championships at the 15U, 16U, and 17U levels, becoming the first to sweep all three age groups.
Their father, Carlos Boozer, helped Duke win a 2001 National Championship before a 13-year NBA career.
Family Connections Shape Class of 2025
Each athlete in the class grew up with direct connections to professional basketball. Kiyan Anthony’s relationship with Jordan Brand began early. According to the announcement, he received his first pair of Jordans from Michael Jordan himself.
The Boozer twins now wear the same brand their father represented during his playing career. Strong continues a family tradition as the daughter of two professional players.
Looking Ahead
Jordan Brand’s expansion into men’s NIL partnerships signals continued investment in college basketball’s next generation. With the Boozer twins at Duke, Strong at UConn, and Anthony at Syracuse, the brand has positioned itself across three Power Five programs entering the 2025-26 season.
via: NIKE
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