Key Takeaways
- Little League retired its 30-year ASAP program to launch Little League SAFE and SAFE to Play on January 5, 2026
- SAFE Summary Builder replaces manual safety plan uploads with an automated, customizable reporting tool for leagues
- Leagues completing compliance requirements qualify for a 15% AIG insurance credit and access to Musco-funded facility grants
- Four safety pillars now formalize Little League’s approach: child protection, physical safety, mental well-being, and risk management
- District administrators can earn up to $800 in AIG-supported incentives for promoting safety program participation
Replacing Three Decades of Safety Infrastructure
Little League International retired its A Safety Awareness Program (ASAP) after nearly 30 years of operation, replacing it with a two-part system designed to centralize resources and measure compliance more systematically. The transition reflects a shift from awareness-based programming to measurable participation standards.
“Little League SAFE provides education, tools, and resources to help leagues build and maintain safer programs, while SAFE to Play establishes annual compliance requirements and a recognition structure that measures participation and rewards achievement,” said Joy Reynolds McCoy, Little League Senior Vice President and Chief Legal Officer.
The organization built the new framework around four core areas: child protection, physical safety, mental well-being, and local league risk management. Each area now has dedicated resources accessible through a central portal at LittleLeague.org/SAFE, including the Child Protection Policy, JDP background check information, and state-specific guidance.
LEARN MORE HERE
New Digital Tools Streamline Safety Documentation
Little League introduced the SAFE Summary Builder as the primary change to league-level administration. The guided online tool generates a customized safety summary based on league input, eliminating the previous requirement for manual safety plan uploads. Leagues can share the resulting document with volunteers and parents.
The organization also launched two free training courses. The Safety Awareness Training covers core safety principles, risk management, and best practices for all volunteers. The First Aid Awareness Training focuses on injury prevention and first aid response protocols.
Little League redesigned its Annual Facility Survey to integrate directly with each league’s SAFE Summary. The updated version generates a summary report with practical feedback and recommended actions for improving field and facility safety. Leagues must complete both the SAFE Summary Builder and Annual Facility Survey to establish baseline participation in the SAFE to Play program.
Insurance Credits and Grant Funding Tied to Compliance
The SAFE to Play component functions as Little League’s annual compliance and recognition program. Leagues that complete the required SAFE Summary Builder and Annual Facility Survey through the Little League Data Center qualify for a 15% credit on accident insurance premiums purchased through the AIG Accident Insurance Program.
Leagues that meet baseline compliance requirements become eligible to apply for funding through the Musco-Funded SAFE to Play Grant Program. In 2026, grant funding covers facility improvements that enhance safety and playing conditions, plus purchases of automated external defibrillators for emergency preparedness.
The program prioritizes a range of leagues, including those demonstrating strong existing safety practices and those facing resource constraints. Completion of additional training courses such as Safety Awareness, First Aid Awareness, and Diamond Leader increases a league’s grant eligibility.
District-Level Incentives Support Program Adoption
Little League established District Incentives supported by AIG to encourage active communication and promotion of safety initiatives. District administrators who help local leagues complete safety requirements can earn up to $800 per district through three separate achievement levels.
The incentive structure aims to build oversight capacity at the district level and foster accountability throughout the program. District administrators serve as the primary communication channel between Little League International and local leagues, making their engagement critical to program adoption rates.
Formalizing Safety as Measurable Infrastructure
Little League’s shift from ASAP to SAFE represents a move toward quantifiable participation standards rather than purely educational programming. The organization now ties financial incentives, insurance benefits, and grant eligibility directly to completion of digital documentation tools and facility assessments.
The four-pillar framework standardizes expectations across all leagues while the SAFE Summary Builder creates a consistent reporting format. By centralizing resources at LittleLeague.org/SAFE and linking compliance to tangible benefits, Little League has positioned safety as both a cultural priority and an administrative requirement with measurable outcomes.
via: Little League
YSBR provides this content on an “as is” basis without any warranties, express or implied. We do not assume responsibility for the accuracy, completeness, legality, reliability, or use of the information, including any images, videos, or licenses associated with this article. For any concerns, including copyright issues or complaints, please contact YSBR directly.
About Youth Sports Business Report
Youth Sports Business Report is the largest and most trusted source for youth sports industry news, insights, and analysis covering the $54 billion youth sports market. Trusted by over 50,000 followers including industry executives, investors, youth sports parents and sports business professionals, we are the premier destination for comprehensive youth sports business intelligence.
Our core mission: Make Youth Sports Better. As the leading authority in youth sports business reporting, we deliver unparalleled coverage of sports business trends, youth athletics, and emerging opportunities across the youth sports ecosystem.
Our expert editorial team provides authoritative, in-depth reporting on key youth sports industry verticals including:
- Sports sponsorship and institutional capital (Private Equity, Venture Capital)
- Youth Sports events and tournament management
- NIL (Name, Image, Likeness) developments and compliance
- Youth sports coaching and sports recruitment strategies
- Sports technology and data analytics innovation
- Youth sports facilities development and management
- Sports content creation and digital media monetization
Whether you’re a sports industry executive, institutional investor, youth sports parent, coach, or sports business enthusiast, Youth Sports Business Report is your most reliable source for the actionable sports business insights you need to stay ahead of youth athletics trends and make informed decisions in the rapidly evolving youth sports landscape.
Join our growing community of 50,000+ industry leaders who depend on our trusted youth sports business analysis to drive success in the youth sports industry.
Stay connected with the pulse of the youth sports business – where industry expertise meets actionable intelligence.
Sign up for the biggest newsletter in Youth Sports – Youth Sports HQ – The best youth sports newsletter in the industry
Follow Youth Sports Business Report Founder Cameron Korab on LinkedIn
Are you a brand looking to tap into the world’s most passionate fanbase… youth sports?
Introducing Play Up Partners, a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.
About Play Up Partners
Play Up Partners is a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.
Why Sponsor Youth Sports?
Youth sports represents one of the most engaged and passionate audiences in sports marketing. With over 70 million young athletes and their families participating annually, the youth sports industry offers brands unparalleled access to motivated communities with strong purchasing power and loyalty.
What Does Play Up Partners Do?
We’ve done the heavy lifting to untangle the complex youth sports landscape so our brand partners can engage with clarity, confidence, and impact. Our vetted network of accredited youth sports organizations (from local leagues to national tournaments and operators) allows us to create flexible, scalable programs that evolve with the market.
Our Approach
Every partnership we build is rooted in authenticity and value creation. We don’t just broker deals. We craft youth sports marketing strategies that:
- Deliver measurable ROI for brand partners
- Create meaningful experiences for athletes and families
- Elevate the youth sports ecosystem
Our Vision
We’re positioning youth sports as the most desirable and effective platform in sports marketing. Our mission is simple: MAKE YOUTH SPORTS BETTER for athletes, families, organizations, and brand partners.
Common Questions About Youth Sports Marketing
Where can I sponsor youth sports? How do I activate in youth sports? What is the ROI of youth sports marketing? How much does youth sports sponsorship cost?
We have answers. Reach out to info@playuppartners.com to learn how Play Up Partners can help your brand navigate the youth sports landscape.
Youth sports organizations: Interested in partnership opportunities? Reach out to learn about our accreditation process.
