Key Takeaways
- Little League revealed official logos for seven 2026 World Series events scheduled across the nation from August 1-30
- T-Mobile returns as presenting partner for Little League Baseball World Series for the fourth consecutive year
- DICK’S Sporting Goods enters third year as presenting partner for Little League Softball World Series
- All logos feature neon green as a unifying brand element across regional and international tournament structure
- Seven events will take place in Williamsport, Pa., Easley, S.C., Livermore, Calif., Taylor, Mich., Kirkland, Wash., Lower Sussex, Del., and Greenville, N.C.
Sustained Corporate Partnership Strategy
Little League announced the official logos for its 2026 World Series events on January 28, maintaining its multi-year partnership structure with two major corporate sponsors. T-Mobile will present the Little League Baseball World Series for a fourth straight year, while DICK’S Sporting Goods continues as presenting partner for the softball championship in its third year.
The organization operates seven distinct World Series events across baseball and softball divisions, spanning from early August through the end of the month. The flagship Little League Baseball World Series in Williamsport runs August 19-30, while six additional championships serve Senior League, Intermediate, and Junior League divisions.
Design Framework and Brand Architecture
The 2026 logos utilize a standardized visual system built around the International Tournament logo, which serves as the foundation for all regional and World Series tournament branding. Little League introduced neon green as the primary connecting color across all seven events, a departure from traditional brand colors intended to emphasize youth energy.
Baseball division logos incorporate light blue coloring aligned with Little League’s baseball brand identity, while softball events feature the organization’s Girls with Game Initiative orange. Each presenting partner logo includes branded rectangles: T-Mobile’s magenta mark appears on the baseball championship logo, while DICK’S Sporting Goods’ green appears on the softball version. Non-presented events display location names in division-specific colored rectangles.
Event Schedule and Geographic Distribution
The 2026 World Series calendar spreads across seven communities:
Baseball Division:
- Senior League Baseball World Series: August 1-8 in Easley, S.C.
- Little League Intermediate (50/70) Baseball World Series: August 2-9 in Livermore, Calif.
- Junior League Baseball World Series: August 9-16 in Taylor, Mich.
- Little League Baseball World Series: August 19-30 in Williamsport, Pa.
Softball Division:
- Junior League Softball World Series: August 2-8 in Kirkland, Wash.
- Senior League Softball World Series: August 3-9 in Lower Sussex, Del.
- Little League Softball World Series: August 2-9 in Greenville, N.C.
The staggered schedule allows Little League to maintain distinct spotlight moments for each division while concentrating major events within a 30-day window.
Partnership Continuity in Youth Sports Sponsorship
The sustained commitments from T-Mobile and DICK’S Sporting Goods represent multi-year investments in youth baseball and softball at a time when corporate sponsors increasingly scrutinize return on youth sports partnerships. T-Mobile’s four-year tenure and DICK’S three-year run suggest both brands see measurable value in association with Little League’s highest-profile events.
The presenting partner model gives each brand category exclusivity within its division while allowing Little League to maintain separate revenue streams across baseball and softball championships. This structure has become standard in major youth sports properties seeking to maximize partnership value without diluting brand presence across multiple competing sponsors.
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