Key Takeaways
- Chase joins LOVB as founding partner across professional league and 87 youth clubs in 28 states
- Partnership delivers Chase Money Skills financial education to 24,000 athletes and 3,500+ coaches nationwide
- LOVB’s inaugural pro season generated 191 million social media impressions and sold-out matches
- Volleyball ranks as fastest-growing team sport for girls, with 46 million U.S. players and 900+ million globally
- Chase adds LOVB to sports portfolio including US Open, KPMG Women’s PGA Championships, and Golden State Valkyries
Partnership Scope and Scale
League One Volleyball announced Chase as a founding partner across its professional league and 87 youth clubs nationwide. The agreement makes Chase the official banking partner for an organization serving 24,000 athletes and more than 3,500 coaches across 92 locations in 28 states.
Chase joins LOVB’s partnership roster alongside other professional women’s sports properties including the US Open, KPMG’s Women’s PGA Championships, and the WNBA’s Golden State Valkyries. The bank also maintains partnerships with athletes including Alex Morgan and A’ja Wilson.
Financial Education at Center of Agreement
The partnership centers on Chase Money Skills, a financial education program that will reach LOVB athletes at youth and professional levels. The program provides tools, guidance, and mentorship designed to help athletes manage their financial futures.
“Having Chase join LOVB as a founding partner is a tremendous validation of the community we’re building and the momentum volleyball is having across the country,” said Michelle McGoldrick, Chief Business Officer for LOVB. “Chase’s dedication to supporting athletes at every stage mirrors our commitment to redefining what’s possible in women’s sports.”
Chase will also support LOVB coaches through educational forums including the LOVB Coaches Summit and LOVB Coaches newsletter.
LOVB’s Expanding Platform
LOVB enters its second professional season with athletes holding 23 Olympic medals, 101 All-American honors, and multiple NCAA championships. The league ranks as one of the top three women’s volleyball leagues globally.
The organization’s inaugural pro season drew substantial engagement, with sold-out matches, 191 million social media impressions, and 1.1 million fans watching Finals content. LOVB’s fan base skews 68% female, with strong representation across generations: 30% Millennial, 26% Gen X, and 21% Gen Z.
Volleyball continues its growth trajectory as the fastest-growing team sport for girls in the U.S., with 46 million domestic players and more than 900 million worldwide.
Strategic Positioning in Women’s Sports
Kate Schoff, Head of Sports & Entertainment Marketing at JPMorganChase, noted the alignment between LOVB’s athlete development pathway and Chase’s financial education goals. “Just as LOVB develops volleyball skills from youth to pro, Chase is committed to building lifelong financial skills that empower players at every stage of their journey,” Schoff said.
The partnership extends Chase’s presence across multiple women’s sports properties and creates access to a nationwide youth sports community through LOVB’s club network.
Growth Trajectory Continues
The Chase partnership provides LOVB with resources to scale its financial education programs while expanding its professional and youth operations. With volleyball’s participation numbers climbing and LOVB’s network spanning nearly 30 states, the organization has positioned itself at the intersection of youth sports development and professional competition.
The financial education component addresses a gap in athlete development programs, introducing money management skills early in athletes’ careers rather than waiting until professional contracts arrive.
via: LOVB
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