Key Takeaways
- MLB’s 12th annual Winter Meetings charity auction will benefit the Little League Disaster Relief Fund, marking the first time the fund has been selected as beneficiary
- The auction features memorabilia and VIP experiences from all 30 teams, including a meet-and-greet with Mike Trout and playing catch with Francisco Lindor
- The fund provides direct financial assistance for field repair and equipment replacement to youth leagues impacted by floods, hurricanes, fires, and other disasters
- The partnership emerged from conversations between MLB and Little League International following January’s Southern California wildfires
- Pre-seeded funding enables Little League to respond faster to disasters affecting youth baseball and softball communities
A Strategic Partnership Takes Shape
Major League Baseball announced Monday that its 12th annual Winter Meetings charity auction will support the Little League Disaster Relief Fund. The live auction, which runs through Thursday night, represents a new direction for MLB’s philanthropic efforts during the industry’s premier offseason gathering in Orlando.
“We’re very fortunate,” said Patrick Wilson, Little League International President & CEO, following the announcement.
The collaboration between MLB and Little League International grew from conversations between April Brown, MLB Senior Vice President of Social Responsibility & Diversity, and Liz Brown, Little League International Executive Vice President and Chief Marketing & Business Relationship Officer. Those discussions gained urgency following January’s wildfires in Southern California, where the Dodgers and Angels provided direct support to local Little League programs affected by the disaster.
What’s Up for Bid
The auction includes items and experiences donated by all 30 MLB teams. Among the offerings are a meet-and-greet with Angels outfielder Mike Trout and the opportunity to play catch with Mets shortstop Francisco Lindor. The auction also features team memorabilia and additional VIP access opportunities across the league.
The Winter Meetings, held annually in December, bring together executives, scouts, and front office personnel from across professional baseball. The charity auction has become a consistent element of the event, with this year marking its 12th iteration.
How the Relief Fund Operates
The Little League Disaster Relief Fund was formally established in 2025. It provides direct financial assistance to local youth baseball and softball leagues following natural disasters including floods, hurricanes, and fires. Support includes funding for field repair and equipment replacement, addressing immediate operational needs that can prevent leagues from resuming play.
Wilson explained the strategic advantage of having funds available before disasters strike. “Disasters have happened before this year, but usually it was more the disaster happens and then we respond and try to rally our friends and partners,” he said. “This allows us to have monies already seeded ahead of time in the eventuality that one occurs. No one wants those things to happen, but now we can react a lot quicker.”
The fund addresses a persistent challenge in youth sports: the financial vulnerability of local leagues operating with limited budgets and resources. When natural disasters damage fields or destroy equipment, many programs lack the capital reserves to restart operations quickly.
Looking Ahead
The partnership between MLB and Little League International reflects a growing recognition within professional sports of the infrastructure challenges facing youth programs. By directing auction proceeds to disaster relief rather than reactive fundraising after individual events, the model creates a sustainable response mechanism.
The auction remains live through Thursday evening, with all proceeds supporting the relief fund’s mission to help youth baseball and softball leagues recover and resume operations following disasters.
via: SBJ
YSBR provides this content on an “as is” basis without any warranties, express or implied. We do not assume responsibility for the accuracy, completeness, legality, reliability, or use of the information, including any images, videos, or licenses associated with this article. For any concerns, including copyright issues or complaints, please contact YSBR directly.
About Youth Sports Business Report
Youth Sports Business Report is the largest and most trusted source for youth sports industry news, insights, and analysis covering the $54 billion youth sports market. Trusted by over 50,000 followers including industry executives, investors, youth sports parents and sports business professionals, we are the premier destination for comprehensive youth sports business intelligence.
Our core mission: Make Youth Sports Better. As the leading authority in youth sports business reporting, we deliver unparalleled coverage of sports business trends, youth athletics, and emerging opportunities across the youth sports ecosystem.
Our expert editorial team provides authoritative, in-depth reporting on key youth sports industry verticals including:
- Sports sponsorship and institutional capital (Private Equity, Venture Capital)
- Youth Sports events and tournament management
- NIL (Name, Image, Likeness) developments and compliance
- Youth sports coaching and sports recruitment strategies
- Sports technology and data analytics innovation
- Youth sports facilities development and management
- Sports content creation and digital media monetization
Whether you’re a sports industry executive, institutional investor, youth sports parent, coach, or sports business enthusiast, Youth Sports Business Report is your most reliable source for the actionable sports business insights you need to stay ahead of youth athletics trends and make informed decisions in the rapidly evolving youth sports landscape.
Join our growing community of 50,000+ industry leaders who depend on our trusted youth sports business analysis to drive success in the youth sports industry.
Stay connected with the pulse of the youth sports business – where industry expertise meets actionable intelligence.
Sign up for the biggest newsletter in Youth Sports – Youth Sports HQ – The best youth sports newsletter in the industry
Follow Youth Sports Business Report Founder Cameron Korab on LinkedIn
Are you a brand looking to tap into the world’s most passionate fanbase… youth sports?
Introducing Play Up Partners, a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.
About Play Up Partners
Play Up Partners is a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.
Why Sponsor Youth Sports?
Youth sports represents one of the most engaged and passionate audiences in sports marketing. With over 70 million young athletes and their families participating annually, the youth sports industry offers brands unparalleled access to motivated communities with strong purchasing power and loyalty.
What Does Play Up Partners Do?
We’ve done the heavy lifting to untangle the complex youth sports landscape so our brand partners can engage with clarity, confidence, and impact. Our vetted network of accredited youth sports organizations (from local leagues to national tournaments and operators) allows us to create flexible, scalable programs that evolve with the market.
Our Approach
Every partnership we build is rooted in authenticity and value creation. We don’t just broker deals. We craft youth sports marketing strategies that:
- Deliver measurable ROI for brand partners
- Create meaningful experiences for athletes and families
- Elevate the youth sports ecosystem
Our Vision
We’re positioning youth sports as the most desirable and effective platform in sports marketing. Our mission is simple: MAKE YOUTH SPORTS BETTER for athletes, families, organizations, and brand partners.
Common Questions About Youth Sports Marketing
Where can I sponsor youth sports? How do I activate in youth sports? What is the ROI of youth sports marketing? How much does youth sports sponsorship cost?
We have answers. Reach out to info@playuppartners.com to learn how Play Up Partners can help your brand navigate the youth sports landscape.
Youth sports organizations: Interested in partnership opportunities? Reach out to learn about our accreditation process.


