Key Takeaways
- Nike’s renovated Portland store reopens November 13, 2025, at 638 SW Fifth Avenue after closing for renovation in late 2023
- The historic Kress Building location features a central rotunda dedicated to running footwear and innovation with distinct sport-specific shopping areas
- Nike donated more than $13 million to local Portland community organizations in 2024, with employees contributing nearly 40,000 hours in volunteer time
- The store includes the Nike Community Ambassador program, enabling store staff to serve as volunteer youth coaches
- Opening is part of Nike’s global retail renovation strategy that includes recent updates in Tokyo, London, and Philadelphia
Downtown Portland Location Reopens After 24-Month Renovation
Nike will reopen its downtown Portland retail store on November 13, 2025, following a renovation that began in late 2023. The store is located at 638 SW Fifth Avenue in the historic Kress Building.
The renovated space focuses on running, training, sportswear, and local collegiate and professional sports merchandise. According to the announcement, the store features a tunnel-like entrance leading to displays of seasonal sport campaigns, with the Vomero 18 GORE-TEX launch featured at opening.
Craig Williams, EVP and Chief Commercial Officer of NIKE, Inc., stated: “Nike is committed to elevating retail around the world, centered around athletes and sport. Nike Portland is a great example of that commitment, infusing hyperlocal relevance and spotlighting the best innovations from our brands.”
A public ceremony is scheduled for November 13, with community events following on November 14 and 15.
Store Layout Centers on Running Innovation
The renovated store’s central rotunda is dedicated to running footwear and innovation. Men’s and women’s performance apparel and sportswear are positioned around the rotunda’s outer walls, creating separate shopping areas organized by sport category.
The remaining space houses Jordan Brand and basketball products, with kids’ merchandise and local collegiate and professional team gear located near the register area. According to the announcement, each section provides complete product offerings tailored to specific sport activities.
Nike has operated in downtown Portland since 1990 and first opened the Kress Building location in 2011. The company began the current renovation in late 2023.
Part of Global Retail Renovation Strategy
The Portland reopening follows several other Nike retail renovations completed in 2025. Nike Harajuku in Tokyo reopened in September after renovation and features NSRL Form, a running and motion analysis system developed by the Nike Sport Research Lab. The system captures 150 data points during a two-minute treadmill session.
Nike opened a temporary flagship store at Oxford Circus in London in July while the historic NikeTown London undergoes renovation through 2027. The company also opened Nike Women King’s Road in West London in October.
Jordan Brand opened its first U.S. World of Flight location in Philadelphia last month. According to the announcement, these renovations reflect Nike’s global commitment to creating retail spaces featuring the brand’s products, storytelling, and experiences.
Community Investment and Youth Sports Programming
Nike donated more than $13 million in cash contributions to local Portland community organizations in 2024. Company employees contributed nearly 40,000 hours in local volunteer time, according to the announcement.
The Portland store will include the Nike Community Ambassador program, which enables store employees to serve as volunteer youth coaches. The announcement describes the program as focused on “improving sport access and experiences” for young athletes.
The store aims to serve athletes of all ages across multiple sports categories, including running, training, sportswear, and team sports specific to the Portland market.
Store Design and Product Categories
The renovated Nike Portland store features distinct areas organized by sport and product type. The central running section showcases footwear and innovation, while performance apparel occupies surrounding areas separated by gender.
Basketball and Jordan Brand products have dedicated space, and local team merchandise for collegiate and professional sports is featured prominently near checkout. According to the announcement, the layout provides “head-to-toe shopping” experiences organized around how athletes shop for specific sports.
The store’s entrance uses a tunnel design leading to product displays tied to Nike’s seasonal campaigns. At opening, this features the Vomero 18 GORE-TEX running shoe launch.
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