Key Takeaways
- The PG x Adidas Adizero Impact Shades Cleats sold out within hours at the 27th Annual WWBA World Championship in Jupiter, Florida
- Available in both metal and TPU versions, the cleats feature a sunglasses-inspired design with paint-splatter graphics
- Perfect Game operates storefronts in Destin, Florida, and Gulf Shores, Alabama, where the cleats are now available
- Adidas will host cleat testing activations at select Perfect Game events throughout the fall
- The collaboration marks the first product launch in a broader partnership between Perfect Game and Adidas
A Product Designed for Today’s Amateur Athletes
Perfect Game and Adidas released the Adizero Impact Shades Cleats in an exclusive colorway created specifically for Perfect Game athletes. The design takes inspiration from sunglasses, one of baseball’s most recognizable accessories. A paint-splatter graphic covers the upper portion of the cleat, creating visual depth and motion. The shoe includes a sunglass lace jewel on the u-throat, with Perfect Game branding on both the heel tab and sock liner.
The limited-edition cleats launched this past weekend at PerfectGame.org and on-site at the WWBA World Championship, where they sold out within hours. The quick sellout at one of youth baseball’s largest showcase events demonstrates immediate demand for co-branded equipment from both organizations.
Building on Perfect Game’s Platform Reach
Perfect Game operates as the world’s largest youth baseball and softball platform and scouting service. The organization hosts major showcase events like the WWBA World Championship, which recently completed its 27th annual edition. According to Perfect Game CEO Rob Ponger, the Adidas partnership allows the organization to combine “innovation, performance and style in a way that represents the next generation of baseball.”
Aaron Seabron, General Manager of US Sports & Creation Center Portland at Adidas, said the partnership provides an opportunity to engage with athletes shaping the sport’s future. “We’re excited to continue highlighting how our product can not only help players perform at an elite level, but also express their individuality and feel confident on the field,” Seabron said.
Distribution Through Multiple Channels
Beyond the initial launch at the WWBA Championship, the cleats are available through Perfect Game’s online shop and physical retail locations. Perfect Game operates storefronts in Destin, Florida, and Gulf Shores, Alabama, giving athletes and families multiple touchpoints to purchase the product.
Adidas and Perfect Game will also run cleat testing activations at select Perfect Game events throughout the fall. These activations allow players to test performance features and experience the design innovation before making a purchase decision.
What This Signals for Youth Baseball Equipment
The collaboration represents Perfect Game’s first major product launch with Adidas, with both organizations indicating more collaborations are planned. The partnership gives Perfect Game athletes access to co-branded equipment from a global sportswear brand, while providing Adidas with direct engagement at youth baseball’s highest-profile events.
The sellout at the WWBA Championship suggests strong market appetite for exclusive, platform-specific gear in youth baseball. As showcase tournaments and scouting services continue to build their own brand equity, equipment partnerships may become a more common revenue stream and athlete benefit in the youth sports industry.
via: Perfect Game
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