Key Takeaways
- All Pop Warner tackle and flag coaches will now be required to complete USA Football’s Youth Coach Course, standardizing training across the nation’s oldest youth football organization.
- More than 1.3 million USA Football coach courses have been completed since 2012, reflecting sustained industry commitment to coaching standards.
- Pop Warner was the first national organization to adopt USA Football’s Football Development Model (FDM), which structures participation through non-contact, limited contact, and contact progressions.
- USA Football’s coaching program satisfies Coach Safely Act requirements in Alabama and Arkansas, providing regulatory alignment for participating coaches.
- The partnership signals continued consolidation of coaching standards between two of youth football’s most influential organizations.

Two Governing Forces Align on Coach Development
Pop Warner Little Scholars and USA Football announced an extension of their longstanding partnership, with a core focus on elevating coaching education and player development nationwide.
The renewed agreement requires all Pop Warner tackle and flag coaches to complete USA Football’s Youth Coach Course. This marks a significant operational shift for Pop Warner, which operates as the nation’s oldest youth football, cheerleading, and dance organization. Founded in 1929 and headquartered in Langhorne, Pennsylvania, Pop Warner is also the only youth sports organization that requires academic eligibility as a prerequisite for participation.
USA Football, which serves as the National Governing Body (NGB) for American football in the United States, developed the coaching curriculum now being mandated across Pop Warner’s network. USA Football is also the sole U.S. member of the International Federation of American Football (IFAF) and is responsible for selecting and training Team USA Football in both tackle and flag disciplines.
“Expanding our work with USA Football reinforces our commitment to leading the way in youth football,” said Steve Strawbridge, Pop Warner President and CEO. “We prioritize making football safer and better for young people while preserving everything that makes this game great.”
What the Youth Coach Course Includes
USA Football’s Youth Coach Course is designed to equip coaches with both foundational knowledge and practical tools. According to the announcement, the course covers:
- Practical training in technique, safety, and practice design
- Resources for both new and experienced coaches
- Tools for building positive, development-focused team environments
- A nationally recognized digital badge and completion record
These credentials carry weight beyond organizational affiliation. USA Football’s program is already an approved pathway for coaches in Alabama and Arkansas to satisfy state-level Coach Safely Acts, which mandate minimum training standards for youth sports coaches.
Since 2012, more than 1.3 million USA Football coach courses have been completed across the country. That volume reflects a broader shift in the youth sports industry toward formalized, evidence-based coaching certification.
Football Development Model Adoption Continues
Pop Warner was the first national organization to adopt USA Football’s Football Development Model (FDM), an approach that structures youth participation through progressive stages of contact.
The FDM is built around three game types: non-contact, limited contact, and full contact. Athletes advance through these stages based on age, skill development, and readiness. The model is designed to reduce unnecessary contact exposure while still teaching core football fundamentals.
This framework aligns with growing demand from parents and administrators for developmentally appropriate programming. By embedding the FDM into its operational structure, Pop Warner has positioned itself as an early adopter of a participation model that prioritizes long-term athlete development over early specialization.
Strategic Implications for the Youth Football Ecosystem
The partnership extension reflects a broader trend in youth sports: the consolidation of training standards across organizations that historically operated independently.
For Pop Warner, the agreement ensures that its coaching corps operates under a unified curriculum backed by the sport’s national governing body. For USA Football, it extends the reach of its certification infrastructure into one of the largest youth football networks in the country.
“As leaders of our sport, we have a responsibility to support coaches and collaborate to set new standards for the youth football experience,” said Scott Hallenbeck, USA Football CEO and Executive Director. “Our partnership with Pop Warner represents a full commitment to reaching, and raising, that bar. We’re just scratching the surface of what we can accomplish together.”
That language suggests both organizations see room for additional collaboration. While no further initiatives were announced, the joint statement referenced ongoing exploration of expanded programming.
Looking Ahead
For youth football operators and regional leagues, this partnership offers a clear signal: coaching certification is becoming table stakes. Organizations that lack formalized training protocols may find themselves at a competitive disadvantage when recruiting families who prioritize safety and development.
Pop Warner’s decision to mandate USA Football’s curriculum also raises questions about whether other major youth football organizations will follow suit. As coaching standards continue to consolidate, the distinction between “certified” and “uncertified” programs could become a key differentiator in the market.
For now, the partnership reinforces the position of both organizations as central players in shaping how youth football is taught and played in the United States.
YSBR provides this content on an “as is” basis without any warranties, express or implied. We do not assume responsibility for the accuracy, completeness, legality, reliability, or use of the information, including any images, videos, or licenses associated with this article. For any concerns, including copyright issues or complaints, please contact YSBR directly.
About Youth Sports Business Report
Youth Sports Business Report is the largest and most trusted source for youth sports industry news, insights, and analysis covering the $54 billion youth sports market. Trusted by over 50,000 followers including industry executives, investors, youth sports parents and sports business professionals, we are the premier destination for comprehensive youth sports business intelligence.
Our core mission: Make Youth Sports Better. As the leading authority in youth sports business reporting, we deliver unparalleled coverage of sports business trends, youth athletics, and emerging opportunities across the youth sports ecosystem.
Our expert editorial team provides authoritative, in-depth reporting on key youth sports industry verticals including:
- Sports sponsorship and institutional capital (Private Equity, Venture Capital)
- Youth Sports events and tournament management
- NIL (Name, Image, Likeness) developments and compliance
- Youth sports coaching and sports recruitment strategies
- Sports technology and data analytics innovation
- Youth sports facilities development and management
- Sports content creation and digital media monetization
Whether you’re a sports industry executive, institutional investor, youth sports parent, coach, or sports business enthusiast, Youth Sports Business Report is your most reliable source for the actionable sports business insights you need to stay ahead of youth athletics trends and make informed decisions in the rapidly evolving youth sports landscape.
Join our growing community of 50,000+ industry leaders who depend on our trusted youth sports business analysis to drive success in the youth sports industry.
Stay connected with the pulse of the youth sports business – where industry expertise meets actionable intelligence.
Sign up for the biggest newsletter in Youth Sports – Youth Sports HQ – The best youth sports newsletter in the industry
Follow Youth Sports Business Report Founder Cameron Korab on LinkedIn
Are you a brand looking to tap into the world’s most passionate fanbase… youth sports?
Introducing Play Up Partners, a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.
About Play Up Partners
Play Up Partners is a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.
Why Sponsor Youth Sports?
Youth sports represents one of the most engaged and passionate audiences in sports marketing. With over 70 million young athletes and their families participating annually, the youth sports industry offers brands unparalleled access to motivated communities with strong purchasing power and loyalty.
What Does Play Up Partners Do?
We’ve done the heavy lifting to untangle the complex youth sports landscape so our brand partners can engage with clarity, confidence, and impact. Our vetted network of accredited youth sports organizations (from local leagues to national tournaments and operators) allows us to create flexible, scalable programs that evolve with the market.
Our Approach
Every partnership we build is rooted in authenticity and value creation. We don’t just broker deals. We craft youth sports marketing strategies that:
- Deliver measurable ROI for brand partners
- Create meaningful experiences for athletes and families
- Elevate the youth sports ecosystem
Our Vision
We’re positioning youth sports as the most desirable and effective platform in sports marketing. Our mission is simple: MAKE YOUTH SPORTS BETTER for athletes, families, organizations, and brand partners.
Common Questions About Youth Sports Marketing
Where can I sponsor youth sports? How do I activate in youth sports? What is the ROI of youth sports marketing? How much does youth sports sponsorship cost?
We have answers. Reach out to info@playuppartners.com to learn how Play Up Partners can help your brand navigate the youth sports landscape.
Youth sports organizations: Interested in partnership opportunities? Reach out to learn about our accreditation process.


