Key Takeaways:
- PRIME Hydration becomes exclusive hydration partner for Babe Ruth Baseball, Cal Ripken Baseball, and Babe Ruth Softball programs
- Partnership provides access to over 505,000 youth athletes across 2,000+ leagues nationwide
- Snack Shack Program offers local leagues sponsorship packages ranging from $500 to $3,000
- Four-tiered participation system includes starter kits, marketing materials, and rebate opportunities
- PRIME’s caffeine-free formula includes electrolytes, B vitamins, and antioxidants designed for youth athletes
Expanding Youth Sports Hydration Access
PRIME Hydration announced a partnership with Babe Ruth League on December 3, naming the beverage brand as the exclusive hydration partner across the organization’s three core programs. The agreement covers Babe Ruth Baseball, Cal Ripken Baseball, and Babe Ruth Softball, providing the brand access to more than 505,000 youth athletes competing on 35,000+ teams.
The caffeine-free sports drink contains electrolytes, B vitamins, and antioxidants. PRIME also offers Hydration+ Sticks, a water-soluble powder format designed for portability.
League Fundraising Through Snack Shack Program
The partnership includes a structured fundraising initiative that allows local leagues to generate revenue while stocking PRIME products at facilities. The Snack Shack Program operates across four participation levels: Rookie, MVP, Champion, and Hall of Fame. Each tier provides leagues with starter kits, branded marketing materials, and rebate structures.
Sponsorship packages range from $500 to $3,000, giving leagues flexibility based on their facility size and operational capacity. Leagues can display PRIME signage and stock products at concession stands, with rebates designed to help programs reinvest funds into equipment, field improvements, or operational costs.
Strategic Fit for Both Organizations
“We’re proud to join Babe Ruth League in supporting athletes and communities nationwide,” said a PRIME Spokesperson. “This collaboration allows us to invest in local leagues and young athletes while giving players clean, effective hydration they can count on.”
Steven Tellefsen, President and CEO of Babe Ruth League, emphasized alignment on youth development priorities. “Babe Ruth League is excited to welcome PRIME as our official hydration partner. Our focus has always been on youth development and community impact, and PRIME shares those values. This partnership brings both resources and innovation to our leagues nationwide.”
Market Context for Youth Sports Beverage Partnerships
The deal positions PRIME within one of the most established youth baseball and softball networks in the United States. Babe Ruth League operates across multiple age divisions and geographic markets, providing consistent brand exposure throughout the spring and summer seasons.
For leagues, the partnership offers both a revenue stream and access to a product category that aligns with parent and coach preferences for caffeine-free options designed specifically for young athletes.
via: PRIME / Babe Ruth League
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