Key Takeaways
- Rematch U.S. has signed Reign Rugby Academy in New Orleans as its first youth rugby partner
- The partnership extends Rematch’s content capture platform into rugby after establishing presence in basketball and other youth sports
- Reign Rugby Academy uses the sport to develop youth athletes in the New Orleans area
- The deal reflects growing interest in youth rugby market visibility and content distribution
Rematch Expands Into Youth Rugby Market
Rematch U.S., a content capture and distribution platform for youth sports, has partnered with Reign Rugby Academy, marking the company’s first agreement with a youth rugby organization.
Based in New Orleans, Reign Rugby Academy operates programs focused on developing young athletes through rugby training and competition. The academy emphasizes skill development and character building through the sport’s traditional values of teamwork, respect, and discipline.
The partnership will provide Reign Rugby athletes and families access to Rematch’s content capture technology, which records game footage and practice sessions that can be shared digitally. This model has been deployed across youth basketball programs and other sports, allowing organizations to increase their digital presence without significant infrastructure investment.
Youth Rugby’s Growing Market Position
While youth rugby remains a smaller segment within the U.S. youth sports market compared to mainstream sports like basketball and soccer, the sport has seen steady participation growth in recent years. Rugby organizations have increasingly focused on digital content and athlete visibility as key tools for program development and recruitment.
New Orleans represents an emerging market for youth rugby development, with several programs working to build participation in a region traditionally dominated by football and basketball.
The Rematch partnership model provides rugby academies with content infrastructure that would otherwise require dedicated staff or equipment investment. For Rematch, rugby partnerships offer entry into an underserved vertical within the youth sports content ecosystem.
Content Distribution as Partnership Value
Rematch’s platform centers on making it easier for youth sports organizations to capture, manage, and distribute video content. For participating academies like Reign Rugby, this addresses two operational needs: creating shareable content for athlete families and generating digital assets that can support marketing and fundraising efforts.
via: Rematch
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