Key Takeaways
- Shoot 360 and US Sports Camps are launching Nike Basketball Camps with Shoot 360 at seven locations starting October 2025, with expansion planned through 2026
- The camps integrate AI-driven shot analytics and real-time performance feedback with traditional coaching and live gameplay
- US Sports Camps operates the nation’s largest sports camp network and is the licensed provider of Nike Sports Camps
- Initial locations span Illinois, Iowa, Missouri, Nevada, Oregon, Texas, and Washington
- Shoot 360 currently operates more than 50 franchise locations across North America, Europe, and Asia
Combining Traditional Camp Models with Technology-Based Training
Shoot 360, a technology-powered basketball training platform, has partnered with US Sports Camps to launch Nike Basketball Camps with Shoot 360 at select facilities beginning in October 2025. The partnership brings together US Sports Camps’ licensed Nike camp programming with Shoot 360’s training technology, which includes AI-driven analytics, interactive drills, and performance tracking.
The camps will operate at seven locations in their initial rollout: Naperville, Illinois; Des Moines, Iowa; Fenton (St. Louis), Missouri; Las Vegas, Nevada; Beaverton, Oregon; Leander (Austin), Texas; and Vancouver, Washington. Additional expansion is planned throughout 2026, though specific locations have not been announced.
“At Shoot 360, our goal is to elevate how players train by making development smarter, faster and more fun,” said Craig Moody, Founder and President of Shoot 360. “Partnering with US Sports Camps allows us to bring that vision to life on a larger scale, giving more athletes access to cutting-edge tools and an unforgettable camp experience.”
What Campers Will Experience
The program structure combines expert coaching with technology-based feedback systems. Athletes will participate in interactive drills, virtual competitions, and live gameplay while receiving real-time data on shooting mechanics, passing accuracy, and decision-making. The AI-driven shot analytics provide immediate performance feedback during training sessions.
According to Seth Roberts, Vice President of Basketball for US Sports Camps, the partnership aims to provide new development pathways for young athletes. “By pairing expert instruction with real-time feedback, we’re excited to provide young athletes new ways to develop skills and create experiences that elevate the game for players, families, and coaches nationwide,” Roberts said.
The camps are designed for athletes of all ages and skill levels, focusing on fundamental skill development in a competitive environment.
Market Context and Strategic Positioning
US Sports Camps operates the nation’s largest sports camp network and holds the license to provide Nike Sports Camps programming. Shoot 360 has grown to more than 50 franchise locations globally, with facilities in North America, Europe, and Asia. The company uses machine vision, real-time analytics, and gamification in its training platform.
The partnership allows both organizations to extend their reach into markets where they currently operate. For Shoot 360, the collaboration provides access to US Sports Camps’ established distribution network and Nike brand affiliation. For US Sports Camps, the partnership adds technology infrastructure to its traditional camp model.
Looking Ahead
The October 2025 launch represents the first phase of a multi-year rollout. Both companies have indicated plans to expand the program throughout 2026, though details on additional locations, pricing, or participant capacity have not been disclosed.
Registration information is available through the Nike Basketball Camps with Shoot 360 website. The partnership will test demand for hybrid camp models that blend in-person coaching with technology-based skill tracking and feedback systems.
via: PR Newswire
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