Key Takeaways
- SLAM, a basketball media brand with 30+ years in operation, released its first NBA-focused book designed specifically for young readers this holiday season
- The 175-page book covers all 30 NBA teams with content on players, arenas, mascots, and statistics
- The release represents SLAM’s expansion into youth-focused educational products beyond its traditional magazine and digital content
- The book is part of a broader youth collection, indicating SLAM’s strategic focus on younger basketball audiences
Expanding into Youth Educational Content
SLAM, the basketball-focused media company founded in 1994, released SLAM Presents: The Ultimate NBA Book for Kids this November. The 175-page book provides coverage of all 30 NBA teams and includes information on players, arenas, mascots, and league statistics.
The company framed the book as educational content designed to help young fans “learn and love the League beyond the surface.” SLAM’s audience has historically spanned multiple generations, from adults who read the print magazine to teenagers engaging with its social media platforms.
The book release comes during the 2025 holiday season, a key retail period for youth sports products. By targeting young basketball fans with a structured learning format, SLAM is positioning itself in the youth education segment of the basketball market.
Why This Matters for Youth Sports
SLAM’s entry into youth-focused books reflects broader trends in how sports media companies are diversifying their revenue streams and audience engagement strategies. Rather than relying solely on advertising-supported content, the company is creating products that parents and gift-givers can purchase directly.
The book format offers several advantages for reaching younger audiences. Physical books provide screen-free engagement with basketball content, which aligns with growing parental interest in non-digital activities. Educational framing makes the product more appealing for parents looking to combine entertainment with learning.
The Ultimate NBA Book for Kids is a 175 page crash course on the League, designed to help young fans learn and love the League beyond the surface. Packed with fun facts on all 30 teams, the game’s iconic players, arenas, mascots, stats and more.
via: SLAM
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