Stronger Youth Brands Launches Global Youth Soccer Partnership Program with Priority Partnerships

Summary

Stronger Youth Brands (SYB), a leading global youth enrichment franchisor, has appointed Priority Partnerships as its sponsorship agency to spearhead a global partnership program for its premier youth soccer brands, Soccer Shots and Little Kickers. These franchises, among the largest youth soccer programs worldwide, aim to positively impact children and their families by providing a positive introduction to sports. The partnership program will focus on creating meaningful brand collaborations that enhance family engagement and support Soccer Shots’ mission to impact one million children by 2025.

Key Points

1. SYB Partnership Program
   • Stronger Youth Brands has initiated a global partnership program for its top youth soccer franchises, Soccer Shots and Little Kickers.
   • The program is set to leverage the extensive reach of these franchises, which operate in 44 states and 26 countries.
2. Priority Partnerships Selection
   • Portland-based Priority Partnerships, founded by former NBA executive Dan Scheinman, has been chosen to lead this initiative.
   • The agency will focus on developing brand partnerships that enhance family engagement and support the strategic goals of Soccer Shots and Little Kickers.
3. Mission to Impact One Million Children
   • The partnership program aims to support Soccer Shots’ mission to positively impact one million children and families by 2025.
   • Programs offered through childcare centers, pre-schools, primary schools, and public programming are designed to make a lasting impact on participants.
4. Strategic Brand Collaborations
   • Priority Partnerships will seek like-minded brand partners to align with SYB’s vision of providing a fun and meaningful introduction to sports.
   • These collaborations are intended to enhance the experiences of young athletes and their families both on and off the field.
5. Celebrating Soccer’s Growth in North America
   • The launch coincides with Soccer Shots’ upcoming 20th anniversary in 2025 and the increasing prominence of soccer in North America.
   • The partnership program aims to capitalize on the momentum of soccer’s popularity as the U.S., Canada, and Mexico prepare to host the world’s biggest tournament.

This new initiative represents a significant step in expanding the reach and impact of youth soccer programs globally, offering brands an opportunity to engage with emerging families while fostering a love for sports among young children.

via: https://www.businesswire.com/news/home/20240521585920/en/