Key Takeaways
- Partnership covers more than 600 AYSO regions nationwide serving 6U through 14U age groups
- Fully animated practice plans now integrated directly into TeamSnap’s MOJO coaching app
- AYSO positions itself as the “world’s largest soccer club” in expanding digital coaching tools
- Initiative targets volunteer coaches who manage the majority of youth soccer programs
Expanding Digital Coaching Resources Through Strategic Integration
TeamSnap, the youth sports management platform serving 25 million users, has deepened its partnership with the American Youth Soccer Organization to deliver comprehensive coaching content through mobile technology. The collaboration integrates AYSO’s complete seasonal curriculum directly into TeamSnap’s MOJO app, providing coaches across more than 600 regional programs with animated practice plans and customizable drill libraries.
The initiative addresses a core challenge in youth soccer: equipping volunteer coaches with structured, age-appropriate training resources. AYSO coaches from 6U through 14U divisions can now access the organization’s coaching materials without additional fees, while maintaining the ability to customize practices for their specific teams.
“AYSO’s long-term relationship with MOJO [now TeamSnap] has just leveled up,” said Scott Snyder, AYSO Senior Director of Programs and Education. “We are leaning into what MOJO and TeamSnap do best–high-quality, easy-to-use coaching tools–and putting our wealth of AYSO coaching content from all across the soccer globe right into our coaches’ hands.”
Mobile-First Approach to Volunteer Coach Support
The partnership reflects both organizations’ focus on mobile accessibility for time-constrained volunteer coaches. TeamSnap’s MOJO app already serves as a scheduling and communication tool for thousands of youth sports teams. By embedding AYSO’s curriculum directly into the existing workflow, coaches can plan practices, communicate with parents, and access training resources within a single platform.
The integration spans all youth age groups within AYSO’s structure, from introductory 6U programs through competitive 14U divisions. Each age group receives tailored content designed to match developmental needs and skill progression standards established by AYSO’s coaching education framework.
Strategic Implications for Youth Soccer Growth
Peter Frintzilas, CEO of TeamSnap, positions the partnership as part of broader youth soccer development efforts. “When we elevate and simplify the coaching experience, especially for volunteers, we give coaches what they need to confidently teach soccer skills, easily run their practices, and focus their attention on what matters most – the players on the pitch,” Frintzilas stated.
The collaboration arrives as youth sports organizations increasingly invest in digital tools to support volunteer management and program delivery. By eliminating cost barriers and centralizing resources, the partnership addresses common retention challenges facing volunteer coaches in recreational youth soccer programs.
AYSO, established in 1964, operates as a national nonprofit focused on recreational youth soccer development. The organization’s six core philosophies including Everyone Plays® and Balanced Teams emphasize participation and skill development over competitive results, distinguishing its approach from select or travel soccer models.
Looking Ahead
The TeamSnap-AYSO integration represents a shift toward comprehensive digital coaching support in youth sports. As recreational soccer programs compete for families’ time and attention, providing structured, accessible coaching resources may prove critical for program growth and volunteer retention.
The partnership builds on TeamSnap’s broader expansion strategy within youth sports technology. The company currently serves over 19,000 sports organizations across more than 100 different sports and activities, positioning itself as a central platform for youth sports management and communication.
For AYSO regions implementing the new curriculum, success will likely depend on adoption rates among volunteer coaches and measurable improvements in practice quality and player development outcomes.
via: PR Newswire
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