📌 Key Takeaways
- TeamSnap’s 25 million users now have access to free Bauer Hockey training content and gear guidance
- New content hub features professional-led drills, equipment insights, and resources for new hockey families
- #SnapToIceChallenge launching August 2025 invites teams to showcase skills using Bauer drills
- Partnership announced August 7, 2025, with content hub already live for all TeamSnap users
- Content covers on-ice performance tips from pros plus welcoming guidance for girls and boys new to hockey
🧠 Youth Sports Industry Takeaway
- Equipment manufacturer partnering directly with management platform to reach families
- Content-driven partnership creates new touchpoints between brands and youth athletes
- Social media challenge component extends engagement beyond app content consumption
Free Professional Hockey Content Now Available Through TeamSnap App
TeamSnap and Bauer Hockey announced their strategic partnership on August 7, 2025, creating a dedicated content hub within the TeamSnap app for the platform’s more than 25 million users. The partnership provides free access to professional hockey training resources through the team management platform families already use for their hockey activities.
The Bauer Hockey content hub includes on-ice drills and performance tips from ice hockey professionals, helpful guidance for new hockey families welcoming girls and boys to the game, and equipment insights with product walkthroughs to help players select appropriate gear. “This partnership is about more than just content—it’s about growing the game by making world-class training and gear guidance accessible to every hockey family,” said Peter Frintzilas, CEO of TeamSnap.
Bauer Hockey, described as the world’s leading hockey equipment manufacturer, brings its expertise directly to TeamSnap’s user base, which includes over 19,000 sports organizations across more than 100 different types of sports and activities.
Content Hub Addresses Training and Equipment Guidance
The new content hub targets three primary areas for hockey families using TeamSnap. Players receive on-ice drills and performance tips designed by hockey professionals to improve their skills. The content specifically addresses new hockey families by providing welcoming guidance and resources to help them start the season with confidence.
Equipment selection receives particular attention through product walkthroughs and insights designed to help players choose the right gear to enhance their game. This addresses the equipment-intensive nature of hockey and the decisions families face when outfitting young players.
“Bauer is committed to fueling the next generation of players,” said Ricky Hildebrand, Marketing Director at Bauer Hockey. “By teaming up with TeamSnap, we’re able to deliver expert insights, gear guidance, and high-energy training content directly to the hockey families shaping the future of the sport.”
#SnapToIceChallenge Launches This August
The partnership extends beyond content delivery through the #SnapToIceChallenge, a community-powered campaign launching in August 2025. Youth players and teams can showcase their training skills and gear setups using Bauer’s drills by sharing videos on Instagram or TikTok for chances to win exclusive Bauer and TeamSnap prizes.
The challenge encourages users to demonstrate their skills using the professional training content available in the hub. Teams and individual players can participate by creating videos that showcase their implementation of Bauer’s drill content.
Content Hub Live Now with Additional Launches Planned
The Bauer content hub is currently live for all TeamSnap users. New videos and #SnapToIceChallenge details will launch throughout the summer and fall of 2025. TeamSnap has provided additional information and contest details at https://www.teamsnap.com/bauer-contest-snap-to-the-ice.
TeamSnap describes itself as home to the largest online community for youth sports and is consistently rated the number one sports management platform by its audience of more than 25 million youth sports coaches, administrators, players, and parents. The company positions itself as currently in high-growth mode, expanding toward becoming “THE platform and marketplace for all things youth sports.”
Partnership Details and Implementation
The partnership makes Bauer’s hockey expertise available within TeamSnap’s existing platform infrastructure. Users access the content through the same app they use for team management, scheduling, and communication activities. This integration places professional training resources alongside the organizational tools hockey families already use.
The content addresses both skill development and equipment knowledge, two areas that can present barriers for families new to hockey or looking to advance their players’ development. By centralizing these resources within TeamSnap, the partnership removes the need for families to seek training and equipment guidance through separate channels.
The social media component through the #SnapToIceChallenge creates an additional engagement layer beyond content consumption, allowing participants to demonstrate their application of the training materials while competing for prizes.
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via: PRNEWSWIRE
