Key Takeaways
- USA Prime Sports has named Luccini its official Team Gear Partner across its national youth baseball platform
- The deal covers batting gloves, helmets, belts, and protective equipment for USA Prime athletes nationwide
- Luccini was founded by former MLB player Gavin Cecchini
- USA Prime, founded in 2017, operates regional programs and national teams across amateur baseball and softball
- Product availability and ordering details will be announced in the coming months
A National Gear Deal for a National Youth Baseball Brand
USA Prime Sports, one of the largest youth baseball organizations in the U.S., has partnered with Luccini as its official Team Gear Partner. The agreement gives USA Prime athletes across the organization’s national network access to Luccini’s batting gloves, helmets, belts, and protective equipment.
The partnership is designed to create a consistent, uniform look across USA Prime’s programs while equipping players with gear built for competitive play.
What Luccini Brings to the Table
Luccini is a premium baseball equipment brand founded by Gavin Cecchini, a former MLB infielder. The company focuses on protective gear and accessories positioned at the higher end of the youth and amateur market.
“As a former MLB player myself, I know how much confidence comes from gear you trust,” Cecchini said. “USA Prime develops some of the best young talent in the country, and we’re excited to support their athletes with best-in-class protective gear and accessories designed for performance, durability, and comfort.”
For USA Prime, the deal fits into a broader effort to bring a professional-grade experience to its youth athletes. CEO Brandon Shangraw framed it as part of the organization’s push to deliver what he called “a true MLB-like experience” to young players and their families.
Why Gear Partnerships Matter in Youth Baseball
National gear deals have become a growing fixture in elite youth sports, particularly in baseball, where travel organizations are scaling into multi-region operations. For organizations like USA Prime, locking in a single gear partner helps standardize presentation, simplify operations for local directors, and create a more cohesive brand across geographies.
For Luccini, the partnership provides distribution and visibility across one of the country’s largest youth baseball platforms, a valuable channel for a brand looking to build credibility in a competitive equipment market.
Additional details on product rollout and ordering windows are expected in the months ahead.
Source: EIN Presswire, March 20, 2026
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