The East-West Shrine Bowl, the nation’s longest running college all-star football game, has announced Morgan Stanley Global Sports & Entertainment as its inaugural Premier Financial Education Partner for 2025.
The 100th East-West Shrine Bowl will be held on January 30, 2025, at AT&T Stadium in Arlington, TX, the home of the Dallas Cowboys. This elite all-star game convenes the best Junior and Senior college football players and 2025 NFL Draft hopefuls in the nation to showcase their talent and skills in front of numerous scouts, coaches, and executives from all 32 NFL teams. Legends like Tom Brady, Walter Payton, and John Elway, as well as today’s standouts like Brock Purdy, Zay Flowers, and Isiah Pacheco are some of those who have played in the historic game.
As the Shrine Bowl’s Premier Financial Education Partner, select members of Morgan Stanley Global Sports & Entertainment will host two curated 90-minute financial education sessions on Friday, January 24, 2025, tailored for the exclusive group of professional football prospects partaking in the week’s program and activities. The first session will be from 8:00am to 9:30am CST, followed by a second session from 10:00am to 11:30am CST.
Partnership Highlights
100th East-West Shrine Bowl Milestone
- Historic college all-star football game
- Held January 30, 2025, at AT&T Stadium
- Showcases top NFL Draft prospects
Financial Education Initiative
- Two 90-minute sessions on January 24, 2025
- Tailored for professional football prospects
- Sessions at 8:00am and 10:00am CST
Morgan Stanley’s Commitment
Global Sports & Entertainment Division
- Over 300 Financial Advisors
- 11 years of specialized sports financial services
- Many advisors are former professional athletes
Leadership Perspective
Sandra L. Richards, Head of Global Sports & Entertainment, emphasizes the partnership’s significance in supporting emerging athletes during a critical career transition.
Program Impact
Educational Goals
- Provide financial tools and resources
- Share real-world career experiences
- Support financial independence
- Prepare players for professional careers
Historical Context
Notable alumni include:
- Tom Brady
- Walter Payton
- John Elway
- Brock Purdy
- Zay Flowers
- Isiah Pacheco
Event Details
Game Specifics
- 100th Annual East-West Shrine Bowl
- January 30, 2025
- AT&T Stadium, Arlington, Texas
- 7:00pm CT on NFL Network
- Proceeds benefit Shriners Children’s
Bridging athletic potential with financial wisdom
ABOUT EAST-WEST SHRINE BOWL
The East-West Shrine Bowl is the longest running college all-star football game in the nation. Since 1925, the game has benefited Shriners Children’s and its mission to provide innovative pediatric specialty care to improve and transform the lives of children. The East-West Shrine Bowl is known for being the starting point of many noteworthy NFL careers, including nearly 100 members of the Pro Football Hall of Fame. For more information, please visit shrinebowl.com.
ABOUT MORGAN STANLEY WEALTH MANAGEMENT
Morgan Stanley Wealth Management, a global leader, provides access to a wide range of products and services to individuals, businesses, and institutions, including brokerage and investment advisory services, financial and wealth planning, cash management and lending products and services, annuities and insurance, retirement, and trust services.
ABOUT MORGAN STANLEY
Morgan Stanley (NYSE: MS) is a leading global financial services firm providing a wide range of investment banking, securities, wealth management, and investment management services. With offices in 41 countries, the Firm’s employees serve clients worldwide including corporations, governments, institutions, and individuals. For more information about Morgan Stanley, visit www.morganstanley.com.
ABOUT SHRINERS CHILDREN’S
Shriners Children’s improves the lives of children by providing pediatric specialty care, conducting innovative research, and offering outstanding education programs for medical professionals. Children with orthopedic conditions, burns, spinal cord injuries, and cleft lip and palate are eligible for care, regardless of the families’ ability to pay, and receive all care and services in a compassionate, family-centered environment. For more information, please visit shrinerschildrens.org.
MEDIA CONTACTS
East-West Shrine Bowl
Eric Galko – EGalko@ShrineBowl.com, 570-909-7989
Morgan Stanley Global Sports & Entertainment –
Christy Jockle — christine.jockle@morganstanley.com
Stephen Elmore — stephen.elmore@morganstanley.com, 917-628-9376
Skai Blue Media – teamms@skaibluemedia.com
via: Shrine Bowl
