CURVE Sports added Pitch 2 Pitch to its operator-led platform on April 9, 2026, in a move that signals a deliberate consolidation strategy in youth baseball. The deal gives Pitch 2 Pitch, an organization that sends 50+ players to college annually, access to shared infrastructure, performance testing systems, and capital, while preserving its brand and leadership intact.
Key Takeaways
- Pitch 2 Pitch joins CURVE Sports while retaining its brand, leadership, coaching philosophy, and culture
- The organization averages 50+ college-bound players per year and its P2P Millers program is nationally ranked
- Weatherford Capital, with $1B+ in assets under management, backs the CURVE Sports platform alongside The Ogg Family and Matthew Scattarella
- CURVE Sports is building a shared infrastructure layer across youth baseball through Diamond Allegiance, CURVE Test Centers, and aligned clubs
- The deal follows a consolidation model that preserves local operator autonomy rather than imposing centralized control
How CURVE Sports Pitch 2 Pitch Fits the Platform Model
The arrangement gives Pitch 2 Pitch access to performance testing systems, operational support, and data infrastructure without requiring a rebrand or leadership change. CJ Woodrow, founder and CEO of Pitch 2 Pitch, stays in charge.
“We built Pitch 2 Pitch by staying focused on development, relationships, and doing right by players and families,” Woodrow said. “Joining the CURVE Sports platform allows us to strengthen that foundation—giving us access to better systems, data, and long-term support—while continuing to lead our organization the way we always have.”
This is the template CURVE Sports is replicating: find credible local operators, layer in shared technology and capital, and let the brand stay intact. Sandy Ogg, CURVE Sports CEO, framed the approach plainly: “Pitch 2 Pitch has built something real—strong leadership, a clear development philosophy, and deep trust with families. This isn’t about changing who they are. It’s about supporting what they’ve built and giving them access to a broader platform designed for long-term success.”
Institutional Capital Enters Grassroots Baseball
What makes this noteworthy beyond the baseball community is the capital behind it. Weatherford Capital, founded in 2015 with over $1 billion in assets under management, is a primary backer of CURVE Sports alongside The Ogg Family and Matthew Scattarella.
Drew Weatherford, founding partner of Weatherford Capital, pointed to the fragmentation of youth sports as the opportunity. “In a market as fragmented as youth sports, that kind of trust is rare,” he said, referring to Pitch 2 Pitch’s reputation with families. “CURVE Sports exists to support and scale leaders like CJ and his team, bringing infrastructure, data, and long-term capital behind operators who know how to build it the right way.”
A Consolidation Playbook Worth Watching
CURVE Sports, headquartered in Maple Grove, Minnesota, now combines Diamond Allegiance, CURVE Test Centers, Collegiate Athletic Solutions, and a growing roster of aligned baseball organizations. The platform is designed to serve as shared back-end infrastructure for independent operators across youth baseball.
Tom Judge, CMO of CURVE Sports, described the growth approach: “This is how CURVE Sports grows. By partnering with experienced operators, supporting strong leadership, and expanding the platform in a way that strengthens the game—not fragments it.”
The pitch to operators is straightforward: retain your identity and gain access to better systems and long-term capital support. The pitch to investors: youth baseball is a fragmented market, and CURVE Sports is building the connective infrastructure layer.
CURVE Sports and Pitch for Youth Sports Operators
Club directors and facility investors in youth baseball should recognize the CURVE Sports model as an early blueprint for operator-level consolidation in a fragmented sport. Organizations with proven track records, like Pitch 2 Pitch’s 50+ annual college placements and nationally ranked P2P Millers program, are precisely the acquisition targets that platform roll-ups prioritize. Operators who have built genuine credibility with families now have a documented pathway to access institutional capital, performance data systems, and shared infrastructure without surrendering brand identity or leadership control. B2B administrators and investors watching youth sports consolidation should treat this announcement as an early signal that institutionalized capital is moving into the grassroots baseball development layer.
CURVE Sports adds Pitch 2 Pitch to its platform, backed by $1B+ Weatherford Capital, in a youth baseball consolidation play that preserves local brands. directly.
Source: Morningstar
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