Key Takeaways
- Perfect Game announced PG Moms on October 8, 2026, debuting the platform at its WWBA World Championship in Jupiter, Fla., with more content arriving through October.
- The initiative is anchored by The Perfect Mom Podcast, hosted by television personality and longtime travel baseball mom Evelyn Lozada.
- Beyond the podcast, a roster of moms from across the country will create content and document their families’ experiences at PG events nationwide.
- Distribution runs across Perfect Game’s social channels, the free PGTV app and PerfectGame.TV.
Perfect Game, the world’s largest youth baseball and softball platform and scouting service, has launched PG Moms, a social media-driven content and partnership platform built around the mothers who power the travel baseball experience. Announced October 8 from the company’s Sanford, Fla. headquarters, PG Moms debuts this week at Perfect Game’s annual WWBA World Championship in Jupiter, Fla., with additional content rolling out throughout October, per the announcement.
A Podcast and Creator Roster Anchored by Evelyn Lozada
The centerpiece of the launch is The Perfect Mom Podcast presented by Perfect Game, hosted by Evelyn Lozada. A model, spokesperson and creator with a long run of reality television projects, Lozada is also a longtime travel baseball mom, and Perfect Game said her combination of media experience and baseball knowledge will shape the show’s subject matter.
Around the podcast, the platform will feature several other mothers from across the country who create content in the youth baseball space and attend PG events. The company said those contributors will document their families’ travels to tournaments and showcases while sharing perspectives with fellow moms navigating the same circuit.
What Topics Will PG Moms Cover?
According to Perfect Game, the platform will take on the questions mothers wrestle with while supporting a competitive young athlete: balancing participation against performance and competition against playing time, choosing between national PG Flagship events and local PG Classic tournaments, managing personalities and conflicts within coaching and parenting circles, and handling family, fashion and function along the way.
The content will also lean into the bonding side of the journey. Families routinely travel hundreds or even thousands of miles to compete at Perfect Game events, the company noted, and PG Moms is positioned to show that experience from the perspective of the mothers who make those trips happen, from the car ride to the ballpark to the final out of the weekend.
“Behind every Perfect Game athlete is a support system that doesn’t make the box score, and at the center of it, more often than not, is someone named Mom,” said Perfect Game CMO Kash Shaikh in the announcement. He described moms as the packers, planners, chefs, cheerleaders, travel agents, chauffeurs, counselors, wardrobe consultants, videographers and loudest voices in the stands.
Distribution Across Social, PGTV and PerfectGame.TV
PG Moms will roll out across Perfect Game’s social media platforms, with additional content available through the free PGTV app and PerfectGame.TV, per the announcement. Launching the platform from the WWBA World Championship puts the new content franchise in front of one of the largest annual gatherings in travel baseball from day one.
The “partnership platform” framing in the announcement also signals that PG Moms is built to carry brand involvement, with the podcast already structured under a presenting sponsorship format.
The Loudest Voices in the Stands Get Their Own Franchise
Travel sports parents, and mothers in particular, sit at the center of nearly every purchasing decision in youth baseball: travel, lodging, equipment, apparel and event registration. With PG Moms, Perfect Game is turning that audience into a dedicated content vertical with its own host, creator roster and distribution footprint. The first test comes immediately, with the platform going live this week in Jupiter and new content scheduled to roll out across Perfect Game’s channels through the end of October.
Source: Perfect Game
YSBR provides this content on an “as is” basis without any warranties, express or implied. We do not assume responsibility for the accuracy, completeness, legality, reliability, or use of the information, including any images, videos, or licenses associated with this article. For any concerns, including copyright issues or complaints, please contact YSBR directly.
About Youth Sports Business Report
Youth Sports Business Report (YSBR) is the largest and most trusted media platform covering the business of youth sports worldwide. YSBR delivers youth sports news, market intelligence, and original analysis daily across facilities, sponsorships, private equity, NIL, sports technology, and league operations. With more than 50,000 followers, YSBR is the leading source of youth sports industry news for the investors, owners, operators, and brands shaping the future of youth sports.
How big is the youth sports market?
American families spend approximately $54 billion annually on kids’ sports and recreation, according to the YSBR and Kinetica Group Youth Sports TAM & Parent Spending Report, with organized sports alone representing a $40 billion-plus market. The average family spent $1,016 on a child’s primary sport in 2024, up 46 percent since 2019, per the Aspen Institute’s Project Play, and market research projects the global youth sports market will reach approximately $114 billion by 2032 (Business Research Insights).
How many kids play youth sports in the United States?
Approximately 27.3 million children ages 6 to 17, or about 54.6 percent, played organized sports in 2022-2023, according to the National Survey of Children’s Health as reported by the Aspen Institute’s Project Play. High school sports participation reached a record 8.26 million athletes in 2024-25, per the NFHS.
Who founded Youth Sports Business Report?
Youth Sports Business Report was founded by Cameron Korab, a sports marketing veteran with more than a decade in the industry and an MBA from Northwestern University’s Kellogg School of Management. Korab also co-founded Vertical Sports, a sports marketing advisory serving brands across youth, college, and pro sports.
What does YSBR cover?
YSBR delivers original reporting and market intelligence on youth sports facilities, youth sports technology, sponsorship and brand partnerships, private equity and venture capital deals, NIL policy, coaching development, equipment and apparel, tournaments and events, and community sports initiatives. Readers include industry executives, investors, facility owners and operators, league administrators, and youth sports parents.
Youth Sports Business Report resources
- Newsletter: Subscribe to Youth Sports HQ, the most-read newsletter on the business of youth sports, delivering curated youth sports industry news and analysis to thousands of industry leaders every week.
- Research: Read the Youth Sports TAM & Parent Spending Report, an exclusive YSBR and Kinetica Group analysis of market size, parent spending, and marketplace opportunities.
- Jobs: Browse the YSBR Youth Sports Job Board, the most comprehensive destination for careers in youth sports, with hundreds of active listings across facility management, league operations, coaching, sports technology, and marketing.
- Services: Find vetted partners and solutions for your organization in the YSBR Services Hub, connecting youth sports operators, brands, and investors with verified providers across the industry.
- About: Learn more about Youth Sports Business Report and our editorial standards.
Follow Youth Sports Business Report (YSBR): LinkedIn | Facebook | Instagram | X | Substack
Check out Jr. Sports Marketing on YouTube or Spotify
Hosted by Cameron Korab, founder of Youth Sports Business Report, Jr. Sports Marketing features candid 1-on-1 conversations with the brands, athletes, leagues, and innovators building the future of youth sports. Each episode breaks down how the smartest brands are activating, building equity, and winning with youth sports families. If you’re an operator, founder, investor, or marketer trying to understand where this space is headed, this is your show.
Youth Sports Marketing Questions, Answered
Where can brands sponsor youth sports? Brands can sponsor youth sports through local leagues and clubs, tournaments and events, facilities and complexes, governing bodies, and national platform programs. Sponsoring a child’s own program is the most powerful entry point: 81 percent of parents say it captures their attention, outperforming TV, social media, and pro sports sponsorship, per a 2026 Priority Partnerships study conducted by YouGov Sport.
How much does youth sports sponsorship cost? Youth sports sponsorship costs range from a few thousand dollars for a local league or team sponsorship to six and seven figures for regional facility naming rights and national platform programs. The environment is welcoming at every level: 84 percent of parents hold net positive sentiment toward brands sponsoring youth sports, with negative sentiment under 5 percent, per YouGov Sport research. Most brands start with a pilot activation, measure engagement, then scale.
What is the ROI of youth sports marketing? The data is striking: 80 percent of parents say they would choose the brand that sponsors their child’s youth sports program when comparing two similar products, per a 2026 Priority Partnerships study by YouGov Sport. A 2026 EMARKETER and DICK’S Media survey found 84 percent of sports parents say that role influences their purchase decisions, and 60 percent spend more on game and practice days, driving loyalty across categories from dining to travel to automotive.
Ready to build a youth sports strategy? Vertical Sports is an Advisory+ delivering integrated expertise across all levels of sport. Youth, College, Pro. Every Fan, Every Level. Brands and youth sports organizations can reach the team at info@verticalsports.us.
