Key Takeaways
- Adidas secured a five-year, $13 million contract with Miami-Dade County Public Schools for athletic apparel
- Deal covers all 41 high schools in the Greater Miami Athletic Conference, the nation’s third-largest school district
- Agreement includes naming rights to Traz Powell Stadium, now “adidas Field at Traz Powell Stadium”
- Schools previously funded their own uniforms; Adidas now provides all athletic gear across varsity, JV, and feeder programs
- Partnership includes the “Super 7” schools known for producing top collegiate and professional athletes
$13 Million Contract Covers Nation’s Third-Largest School District
Adidas announced a five-year, $13 million partnership with Miami-Dade County Public Schools, according to local NBC reporting. The deal makes Adidas the official athletic apparel and equipment partner for all 41 high schools within the Greater Miami Athletic Conference.
The contract takes effect immediately, with new uniforms debuting for the current academic year. Miami-Dade County Public Schools represents the third-largest school district in the United States.
“We are excited about the opportunity to combine the strength of our organization with Miami-Dade’s athletics to create something truly special,” said Chris McGuire, Adidas Vice President of Sports Marketing. “Our mission is to elevate South Florida high school sports and invest in our community.”
The partnership extends beyond uniform provision to include naming rights for Traz Powell Stadium, widely known as “The Mecca of High School Football.” The facility will now operate as “adidas Field at Traz Powell Stadium.”
Schools Previously Funded Own Uniforms Under Old System
Prior to the Adidas deal, individual schools funded their own uniforms and athletic equipment. The new partnership eliminates this cost for participating schools, providing comprehensive athletic apparel coverage across varsity, junior varsity, and feeder programs.
“It’s about the athlete, the student athlete, it really is, our commitment to investing in sport,” said Kelly Morris of Adidas. “This is really the epitome of our strategy and our mission, which is really serving athletes from the brand perspective.”
The agreement also establishes a merchandise revenue stream. Adidas launched an online store featuring school-specific gear, including “305” and “Made in Dade” collections. According to NBC reporting, Adidas receives most of the profits from merchandise sales through this platform.
Deal Includes Elite “Super 7” Football Programs
The partnership specifically covers the “Super 7” schools within Miami-Dade County, programs that consistently produce top-ranked collegiate and professional athletes. These schools include Miami Northwestern, Miami Central, Booker T Washington, South Dade, Carol City, Homestead, and Norland.
Adidas unveiled specialized adiZero Electric football uniforms for these seven programs. The company maintains existing partnerships with regional universities including the University of Miami, Florida Atlantic University, University of South Florida, and Florida International University.
“From Miami-Dade County Public Schools, we provide an amazing pipeline of talent into sports, not only at the state level, but also at the national level,” said Superintendent Dr. Jose L. Dotres.
Comprehensive Athletic Department Coverage Across All Sports
The Miami-Dade contract encompasses all athletic programs within the 41 schools, extending beyond football to include comprehensive athletic department support. Hundreds of athletes participated in a uniform presentation at Traz Powell Stadium during the deal’s announcement.
“We are honored to join forces with adidas to elevate every high school athletic program in our county,” said Superintendent Dr. Jose L. Dotres. “This partnership will have a transformative impact on our high school athletes, inspiring and empowering the next generation of athletes across our schools.”
The five-year term provides equipment stability for participating schools while ensuring sustained corporate investment in the district’s athletic programs.
Financial Structure Creates Sustainable Equipment Funding Model
The Adidas partnership eliminates the previous model where schools bore uniform and equipment costs independently. The deal combines immediate equipment provision with long-term revenue generation through licensed merchandise sales.
According to the source materials, officially licensed Adidas gear for Greater Miami Athletic Conference schools became available for purchase online immediately following the announcement. The merchandise platform features school-specific collections designed to celebrate Miami-Dade County.
The financial arrangement provides schools with necessary athletic equipment while creating ongoing revenue opportunities through branded merchandise sales, establishing a sustainable funding model for athletic department needs.
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via: SI / AB
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