Key Takeaways
- Perfect Game names GOODLES its Official Mac & Cheese partner, bringing microwavable cups to select tournament welcome packages
- GOODLES will have on-site sampling at WWBA National Championships and National All-State Championship tournaments
- Each GOODLES serving delivers 14 grams of protein and 7 grams of prebiotic fiber from plant sources
- Both GOODLES co-founders are baseball parents with an estimated 5,000+ combined hours at fields and practices
- Perfect Game produces nearly 10,000 events annually, serving families traveling constantly between tournaments
Tournament Food Strategy Targets Travel Families
Perfect Game announced a partnership with GOODLES on Wednesday, naming the mac and cheese brand its official category sponsor. The collaboration centers on providing convenient nutrition options for families navigating the youth baseball tournament circuit.
GOODLES will distribute microwavable mac and cheese cups in welcome packages at select Perfect Game events, including the Perfect Game All-American Classic, Perfect Game All-Star Game, and Select Fest Games. The brand will also operate sampling stations at two premiere tournaments: the WWBA National Championships and the National All-State Championship.
“Perfect Game families are constantly on the move — traveling to tournaments, juggling long days at the ballpark and looking for quick, satisfying food options,” said Perfect Game CEO Rob Ponger. “GOODLES delivers a fast, on-the-go option that still checks the boxes on taste and nutrition, making it a perfect fit for our athletes and their families.”
Product Specifications and Clean Label Certification
GOODLES differentiates itself in the boxed mac and cheese category through ingredient composition. Each serving contains 14 grams of protein, 7 grams of prebiotic fiber, and 21 vitamins and minerals from plant sources. The brand holds Clean Label Purity Award certification, requiring third-party testing for over 400 contaminants and meeting the organization’s highest standards. GOODLES is the first boxed mac and cheese company to receive this certification.
The brand launched in November 2021 with a focus on maintaining traditional mac and cheese texture while improving nutritional content. The company is headquartered in Santa Cruz, California, and commits to donating at least 1% of all products sold to organizations addressing food insecurity.
Founder Connection to Youth Baseball
GOODLES co-founders Paul Earle and Jen Zeszut both parent baseball players. Between them, they estimate spending over 5,000 hours at baseball games and practices, including drive time. This firsthand experience with the youth baseball ecosystem informed their approach to the Perfect Game partnership.
“Suffice it to say, when it comes to the youth baseball experience, we get it,” said Earle. “This is why we’re so excited for GOODLES to partner with Perfect Game and provide baseball families with delicious, on-the-go nutrition.”
Perfect Game operates as the largest elite youth baseball and softball platform, producing events where players compete in front of college recruiters and professional scouts. In the 2025 MLB Draft, 92% of all selected players had participated in Perfect Game events.
Partnership Reflects Tournament Nutrition Demands
The collaboration addresses a practical challenge in youth sports: feeding families during multi-day tournaments at facilities often located outside standard dining infrastructure. With Perfect Game producing nearly 10,000 events annually, the partnership creates consistent product access across a national tournament calendar.
GOODLES products are available at retail stores nationwide and through direct purchase at goodles.com. The brand uses a store locator tool to help consumers identify nearby retailers carrying the product line.
via: Perfect Game
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