Key Takeaways
- Capelli Sport will brand 7 of 24 multi-purpose fields at the 275-acre Mesa, Arizona complex as part of a new multi-year partnership
- Arizona Athletic Grounds serves millions of visitors annually and is one of the largest youth-oriented sports facilities in North America
- The deal includes advertising across 200+ screens, golf cart signage, social media integration, and quarterly newsletter features
- On-site activations will occur multiple times per year, giving Capelli Sport direct engagement with athletes and families
- AAG staff will wear custom Capelli Sport gear, creating unified branding across the complex
Partnership Scope and Visibility
Arizona Athletic Grounds has named Capelli Sport, the New York City-based athletic apparel and equipment manufacturer, as a premier partner of its 275-acre sports and entertainment complex in Mesa, Arizona.
The multi-year agreement provides Capelli Sport with significant visibility across the facility. Branding will appear on seven of the complex’s 24 multi-purpose fields, along with golf cart signage and advertising placement on more than 200 screens throughout the property.
The partnership also includes social media promotion, quarterly features in the Arizona Athletic Grounds newsletter, and multiple on-site activation opportunities each year. AAG staff will be outfitted in custom Capelli Sport gear.
“Capelli Sport shares our dedication to providing athletes with the best possible experience,” said Meg Stevens, President of Arizona Athletic Grounds. “This collaboration strengthens our ability to offer engaging activations that make every visit to Arizona Athletic Grounds world-class.”
Why AAG Appeals to National Brands
Arizona Athletic Grounds positions itself as one of the largest youth-oriented sports and entertainment facilities in North America. The complex reports serving millions of visitors per year through athletic programming and special events.
For Capelli Sport, the partnership offers consistent exposure to a concentrated audience of youth athletes, families, and sports organizations.
“Arizona Athletic Grounds represents exactly the kind of forward-thinking, community-driven environment that Capelli Sport is proud to support,” said Andrew Ross, Director of Partnerships at Capelli Sport. “Their commitment to providing a best-in-class experience for athletes, families, and visitors aligns perfectly with our mission to elevate sports at every level.”
What This Means for Youth Sports Venues
The deal reflects a broader trend of apparel and equipment brands seeking direct presence at high-traffic youth sports destinations. Rather than relying solely on team-level sponsorships or event activations, brands like Capelli Sport are locking in multi-year venue partnerships that offer year-round visibility and on-site engagement.
For facility operators, these agreements can provide a meaningful revenue stream while enhancing the on-site experience through branded infrastructure and activations.
via: AZ Grounds
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