Key Takeaways
- Perfect Game, which hosts nearly 10,000 events annually, adds 100% Sunglasses as an official partner and presenting sponsor of its MLB Draft coverage
- Co-branded sunglasses will be developed as part of the collaboration between the two brands
- Custom eyewear will be distributed to players at the DICK’S All-American Classic and Select Fests for ages 11U through 14U, all held in August
- 92% of players selected in the 2025 MLB Draft had previously competed at Perfect Game events
- 100% will have on-site activations at select events throughout the year
Perfect Game Adds 100% Sunglasses as Official Eyewear Partner, Presenting Sponsor of MLB Draft Coverage
Perfect Game and 100% Sunglasses have announced a new partnership that makes the performance eyewear brand an official partner of the world’s largest youth baseball and softball platform and the presenting sponsor of Perfect Game’s annual MLB Draft coverage.
What the Partnership Includes
The deal covers several areas. Perfect Game and 100% will produce co-branded sunglasses as part of the collaboration. Players selected to participate in the DICK’S All-American Classic and the 11U, 12U, 13U, and 14U Perfect Game Select Fests this August will receive custom 100% eyewear. The brand will also maintain an on-site presence at select Perfect Game events throughout the year, giving direct access to players, coaches, and families.
Draft Coverage Gets a Presenting Partner
Perfect Game’s MLB Draft coverage is a significant draw in amateur baseball circles. In the 2025 Draft, 92% of all players selected had competed at Perfect Game events, and every player taken on day one had a Perfect Game background. The “My Draft Day” documentary series, now in its sixth year, places cameras in the homes of projected early selections to capture real-time reactions as names are called. That content, along with scouting analysis and draft previews, runs on the free PGTV app and across Perfect Game’s social channels. 100% will have its name on all of it.
Why It Makes Sense for Both Sides
For Perfect Game, the alignment brings a recognized performance brand into premium event moments where elite young talent is on display in front of college recruiters and professional scouts. For 100%, the partnership provides direct access to top-tier amateur athletes and their families at high-visibility events on the amateur baseball calendar.
“Perfect Game is committed to aligning with brands that share our passion for performance, innovation and the next generation of athletes,” said Perfect Game CEO Rob Ponger.
Eyewear on the Biggest Amateur Stages
Custom product placement at marquee events like the DICK’S All-American Classic gives 100% visibility at competitions that draw serious attention from MLB organizations. Since 2003, more than 15,797 Perfect Game alumni have been selected in the MLB Draft. More than 2,383 players who competed at Perfect Game events have gone on to play in Major League Baseball.
The Partnership in Context
Brand investment in elite amateur baseball pathways has grown as scouts and organizations treat events like Perfect Game’s as essential evaluation ground. Partnerships that combine on-site activation with content integration across a platform like PGTV and Perfect Game’s social network reflect how performance brands are moving closer to the point where talent development happens, not just where professional games are played.
via: Perfect Game
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