Key Takeaways
- Chase becomes the Official Financial Education Partner of Hudl, the leading U.S. high school sports platform
- The partnership centers on Chase Money Skills, an interactive financial education program connecting money habits to athletic development
- Hudl reaches millions of student-athletes and families annually across hometown high school communities
- A new community impact grant program will direct investment into school sports at the grassroots level
- 95% of Hudl’s community members report feeling personally connected to local high school sports
Chase Money Skills Comes to the Hudl Ecosystem
Chase is embedding its Money Skills financial education program into Hudl’s platform and channels, targeting student-athletes and their families with content built around budgeting, saving, and long-term investing. The program connects financial concepts to themes familiar to athletes, including teamwork, discipline, and goal-setting.
Content will be distributed through co-branded materials and in-person experiences, with Hudl’s national footprint and local community ties serving as the distribution engine.
Grant Program Adds Direct Investment to School Programs
Beyond content, the partnership introduces a community impact grant program designed to strengthen school sports programs and expand grassroots access. Details on grant size and selection have not been disclosed, but the structure signals a commitment beyond digital content delivery.
“Athletics help shape character, teamwork, and discipline, but financial education helps shape futures,” said Adam Gouttierre, Vice President of Media at Hudl.
Why Hudl Makes Sense as a Financial Education Channel
Hudl’s audience data makes the case for the partnership. According to the announcement, 70% of its community prefer local games over professional ones, 80% back brands that invest locally, and 95% feel personally connected to local high school sports. That level of trust and community loyalty is a meaningful platform for financial education messaging to land with families.
Building on Sports’ Proven Pathways
The announcement cited research linking sports participation to higher self-esteem and academic engagement. It also noted that nearly 94% of women currently in the C-suite played sports, framing youth athletics as a long-term human development channel. Chase is positioning financial literacy as a natural extension of that development arc.
What This Means for Youth Sports Operators
For operators and administrators already using Hudl’s platform, the partnership layers financial education resources onto an infrastructure they’re already running. The grant component in particular is worth watching as details emerge, since direct investment in school programs is a concrete deliverable beyond brand exposure.
Source: Business Wire, March 5, 2026, https://www.businesswire.com/news/home/20260305088005/en/Chase-and-Hudl-Team-Up-to-Empower-Student-Athletes-and-Families-with-Financial-Education
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