Key Takeaways
- Double Good enabled nearly 75,000 youth organizations to raise more than $125 million in 2025
- New platform features include a seven-day fundraiser option, 48-hour early access orders, and 48-hour post-event ordering
- Organizations keep 50% of every sale with zero fees, zero inventory, and zero minimums
- Company data shows sellers who set up stores earlier raise more, driving the early access feature
- Double Good handles payments, paperwork, order fulfillment, and direct shipping for all campaigns
What Double Good Actually Does for Youth Sports Organizations
Double Good, the Chicago-based fundraising app founded in 1998, announced new platform capabilities on April 8 designed to give youth sports organizers more flexibility in how they run campaigns. The company operates a fully integrated platform where organizations launch short, online-only fundraisers selling gourmet popcorn through personalized Pop-Up Stores. Organizations keep 50% of every sale. Double Good handles payments, paperwork, fulfillment, and shipping.
The model eliminates inventory management, cash collection, and door-to-door selling. Organizers track sales in real time from their phones using built-in toolkits, checklists, and a leaderboard that drives participation.
Three New Features Designed to Increase Fundraising Revenue
Double Good’s update introduces three specific capabilities.
First, a seven-day fundraiser option. The platform historically ran four-day campaigns. Organizers can now choose between four or seven days, giving teams and leagues more flexibility depending on their schedules and supporter base.
Second, early access orders. Sellers’ Pop-Up Stores now open 48 hours before the fundraiser officially begins, building early sales momentum. Double Good says its internal data shows that sellers who set up stores earlier consistently raise more money.
Third, after-event sales. Orders can now be placed up to 48 hours after a fundraiser ends. The company says user data showed strong traffic to Pop-Up Stores immediately after events closed, meaning organizations were losing potential revenue from supporters who arrived late.
Both the early access and after-event windows apply regardless of whether the organizer selects a four-day or seven-day campaign.
Why the $125 Million Number Matters for Youth Sports Operators
The headline figure from the announcement is worth examining. Nearly 75,000 youth organizations raising more than $125 million through a single platform in one year represents meaningful fundraising volume in the youth sports ecosystem. That averages roughly $1,667 per organization, though actual distribution likely varies significantly by organization size and engagement level.
For club directors and league operators running multiple fundraising cycles per year, the operational model is the real value proposition. Zero fees, zero inventory, and a fully managed fulfillment process removes the administrative burden that makes traditional fundraising costly in staff and volunteer time, not just dollars.
A Data-Driven Platform Play
“We have years of data on what it takes to run a great fundraiser, and we use that data to continually iterate on our platform to help youth organizations raise as much money as possible to underwrite their activities,” said Jake Schmitt, Double Good’s Chief Technology Officer.
Each of the three new features was informed by platform usage data. The early access feature came from observing that early store setup correlated with higher sales. The after-event window came from tracking post-close traffic. These are incremental improvements, but they reflect a company using its data layer to optimize outcomes for organizers rather than simply adding features.
What Youth Sports Administrators Should Evaluate
Youth sports operators evaluating fundraising partners should benchmark Double Good’s model against their current methods. The relevant questions: How much time does your organization spend managing fundraising logistics? What is your effective take rate after fees and overhead? How many fundraising cycles do you run per year, and could a shorter, digital-first model improve volunteer retention?
Double Good’s platform addresses a real operational pain point in youth sports. Organizations that assess it against their current fundraising infrastructure will be better positioned to determine whether it fits their revenue strategy.
Source: Yahoo
Image: Double Good
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