The limited-edition Beauty Bar can be obtained via a giveaway and is being supported by partnerships with Black Girls Tennis Club and Bras for Girls.
Dove has partnered with tennis icon Venus Williams to launch the Dove x Venus #KeepHerConfident Beauty Bar, a groundbreaking initiative aimed at boosting body confidence among young female athletes. This collaboration comes in response to alarming statistics revealing that girls are dropping out of sports at twice the rate of boys, primarily due to body confidence issues.
Key Highlights:
- Limited-Edition Beauty Bar:
- Tennis ball green color with passionfruit and lemon balm fragrance
- Engraved with the word “Confident”
- Available through a giveaway until September 20
- Partnerships for Impact:
- Collaboration with Black Girls Tennis Club for a NYC tennis experience
- Teaming up with Bras for Girls to donate over 1,000 sports bras
- Lyft partnership for Beauty Bar distribution in NYC
- Body Confident Sport Program:
- Developed with Nike to build confidence in young girls
- Aims to reach 1 million young people globally
- Sustainability Focus:
- Beauty Bar canister made from recycled materials
- Fully recyclable packaging
- Timing and Relevance:
- Coincides with the U.S. Open tennis tournament
- Addresses the 45% dropout rate of girls in sports by age 14
This initiative aligns with Dove’s longstanding commitment to promoting self-esteem and body confidence, building on previous campaigns like the Campaign for Kids Online Safety and efforts to challenge conventional beauty standards.
By combining the star power of Venus Williams with targeted partnerships and a unique product offering, Dove continues to serve as a champion for women’s empowerment and body positivity in sports and beyond.
via: Marketing Drive | Sara Karlovitch
photo: Dove
