Key Takeaways
- OneTeam Partners and EnTrust Global launch EnOne Ventures, an early- to growth-stage investment platform targeting the broader sports ecosystem
- The venture combines EnTrust’s $17 billion global investment platform with OneTeam’s access to 35,000+ athlete intellectual property rights
- Initial investments include MARI (live sports experiences) and The Realest (authenticated memorabilia)
- Youth sports is listed as a target investment category alongside sports technology, consumer platforms, and health and wellness
- Anchor investors include an Asian sovereign wealth fund, select family offices, and Fanatics
Athlete IP Meets Institutional Capital
OneTeam Partners, the group licensing and sponsorship entity founded as a joint venture among the NFL Players Association, MLB Players Association, WNBA Players Association, MLS Players Association, and U.S. Women’s National Team Players Association, has partnered with EnTrust Global to create EnOne Ventures.
The platform formalizes what OneTeam has been doing informally since its 2019 founding: investing off balance sheet in companies where athlete involvement drives commercial outcomes. Previous investments made through special purpose vehicles include Fanatics Collectibles, Hyperice, Overtime, Exile Content (acquired by Candle Media), and Under the Lights (acquired by Unrivaled Sports).
EnOne Ventures now provides a dedicated pool of capital rather than deal-by-deal fundraising, giving the platform greater flexibility and scale.
Where Youth Sports Fits
EnOne Ventures lists youth sports as one of its target investment categories alongside sports technology, consumer platforms, and health and wellness. The platform’s thesis centers on businesses where athletes play a central role in product development, brand credibility, and customer acquisition.
For the youth sports industry, this creates a new institutional capital source with direct athlete distribution built in. OneTeam represents more than 35,000 athletes across professional and college sports and has delivered over $1 billion in payments to players associations. That reach could accelerate go-to-market timelines for youth sports startups that secure EnOne backing.
Structure and Governance
EnTrust Global brings approximately $17 billion in total assets and roughly 600 institutional clients worldwide. The firm has been investing in sports, media, and entertainment through its opportunistic vertical for nearly two decades. Prior investments include Rajasthan Royals, Bally’s, and McLaren.
An Investment Committee composed of senior leaders from both organizations will oversee investments, strategy, and governance. Portfolio companies will gain access to OneTeam’s operating platform spanning licensing, marketing, content, sponsorship, and incubation.
“EnOne Ventures marks the next evolution of OneTeam’s purpose,” said Sean Sansiveri, CEO of OneTeam Partners. “We have seen firsthand how athlete-driven entrepreneurship can spark real innovation across sports, media, and culture.”
A New Channel for Youth Sports Deal Flow
The launch of EnOne Ventures adds another dedicated investment vehicle to the growing list of funds targeting the sports ecosystem. For youth sports operators and technology companies, the platform’s combination of institutional capital and athlete distribution networks represents a distinct funding path, particularly for businesses that can demonstrate how athlete involvement translates to measurable commercial impact.
Source: Business Wire, April 1, 2026
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