Key Takeaways
- MLB launches MLB Clubhouse on YouTube with original animated series, player storytelling, and educational content aimed at young fans
- Launch partners include ABCmouse and Crayola, with a 34-episode MLB Art Club drawing series produced with Mango Moon Productions
- MLB’s main YouTube channel generated 1.3 billion views in 2025 with a 40% increase in video views and nearly 1 million new subscribers
- Content spans YouTube and YouTube Kids, with formats ranging from stop-motion to skills tutorials tied to the Play Ball initiative
What MLB Clubhouse Includes
MLB is rolling out MLB Clubhouse on YouTube as a dedicated kids channel built around original programming. The lineup includes “The Doug Out!,” MLB’s first stop-motion animated baseball show, created by Emmy Award-winning creator Adam Reid and debuting on YouTube Kids with an episode featuring Mariners catcher Cal Raleigh. “MLB Art Club,” produced with Crayola and Mango Moon Productions, is a drawing show where artist-coaches and kids illustrate MLB mascots and team symbols across 34 episodes, one per club plus four specials to be announced. “No Easy Outs” profiles how MLB and AUSL athletes have overcome obstacles, and “Let’s Play Ball” extends MLB’s existing Play Ball initiative with drills, tips, and tricks from pro players. The channel will also feature weekly highlights and compilations for kids beyond the original series.
Brand and Content Partners Signal a Broader Push
The channel launches with support from ABCmouse and Crayola, two brands with established reach in the kids and family space. The partnership structure positions MLB Clubhouse as both a content play and a platform for youth-oriented brand integrations. MLB SVP of Product Development and Content Strategy Gregg Klayman led the project for the league.
“By creating content specifically designed for kids on a platform where they are already watching, we hope to inspire curiosity, creativity and a lifelong love of baseball,” said Klayman.
YouTube Momentum Behind the Move
MLB’s official YouTube channel generated more than 1.3 billion views last year and added nearly 1 million new subscribers in 2025, a 16% year-over-year increase. MLB Clubhouse is a direct extension of that growth, applying the league’s digital video momentum to a younger demographic.
Source: Sports Business Journal, April 7, 2026
Source: MLB.com, April 7, 2026
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