Key Takeaways
- Rawlings headlines the PrimeTime Players Weekend July 10 to 12, marking its fourth consecutive year as title sponsor at LakePoint Sports.
- The event is the sixth of eight sold-out Champions Weekends in LakePoint’s 2026 series, with every weekend fully booked.
- Prep Baseball’s Southeast Select brings 152 teams to Baseball Village, one of the most competitive travel fields of the summer.
- Rawlings activations include an on-site Custom Glove Giveaway and complimentary cooling towels distributed to athletes and families.
- More than ten brands activate across the Marketplace, catering network, and campus, from Wilson Bats to Chicken Salad Chick.
A Fourth Year Anchoring LakePoint’s Biggest Weekends
Rawlings will return as title partner of the PrimeTime Players Weekend at LakePoint Sports on July 10 to 12, extending a relationship that now spans four consecutive years. The weekend is the sixth of eight Champions Weekends in LakePoint’s 2026 series, all of which are sold out.
For a legacy equipment brand, a multi-year renewal at a single destination is a signal of how youth sports facilities have become durable marketing platforms rather than one-off event stops. Rawlings is treating the weekend as a recurring fixture, not a seasonal buy.
“Rawlings has deep roots at this campus, and their fourth consecutive year as title sponsor of the PrimeTime Players Weekend speaks to the strength of that partnership,” said Erika Wyant, Sr. Director of Marketing at LakePoint Sports.
Three Venues, Three Sports Under One Banner
The weekend spreads across three of LakePoint’s premium venues. Baseball Village hosts Prep Baseball’s Southeast Select with 152 teams. Champions Center runs Under Armour Assoc. Basketball, and Publix Fields features NFL Flag alongside the Diamond Direction Softball Camp.
That multi-sport footprint lets a single title sponsor sit above a diverse athlete and family base in one weekend, concentrating baseball, basketball, flag football, and softball audiences on one campus.
Brand Activation Built Around the Guest Experience
Rawlings anchors a broader commercial ecosystem. Its fan-first activations include the Custom Glove Giveaway, where guests register on-site with name, phone, and email for a chance to win, giving the brand a direct lead-capture mechanism alongside the giveaway itself.
The Marketplace at Baseball Village activates kiosk partners including 100% Sunglasses, Jax Athletics, Wilson Bats, Baseballism, Cartersville Bartow, Canton Tourism, and Evo Shield. Shot Collar showcases bat weights, Scoops handles sweets, and Celo Nutrition activates on-site.
On the food and beverage side, Chicken Salad Chick serves Champions Center as part of LakePoint’s Preferred Catering Network, The Varsity offers combo deals, and Coca-Cola UNITED and BodyArmor products are available campus-wide. CoolieHi, LakePoint’s mentorship-first platform partner, continues to offer guests free access to its mentor app, and Academy Sports + Outdoors provides an exclusive 20 percent off coupon for the weekend only.
“For generations, Rawlings has been trusted by athletes at every level of the game,” said Mark Kraemer, Sr. Director, Sports Marketing and Licensing at Rawlings Sporting Goods. “We’re honored to partner with LakePoint Sports to celebrate the passion, talent, and dedication that define the next generation of athletes.”
Why Renewals Like This Reshape Facility Economics
The Rawlings renewal shows what a mature facility sponsorship looks like when it holds for multiple years. LakePoint is not selling a logo on a banner. It is packaging title billing, lead-generating activations, a curated Marketplace, a catering network, and a mentorship platform into a repeatable weekend product. For operators, the lesson is in the stack: destination venues that combine competition, retail, food, and data capture give brands enough reasons to re-sign that a fourth year becomes routine rather than remarkable.
Source: LakePoint Sports, Press Release, July 8, 2026, https://lakepointsports.com/rawlings-returns-as-title-sponsor-for-the-fourth-consecutive-year-of-the-primetime-players-weekend-at-lakepoint-sports/
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