Key Takeaways
- Teamworks acquires Pro Football Focus’s B2B business, including proprietary game event data used by every NFL team and 240+ Division I programs
- PFF’s consumer business (fantasy, betting, draft content) remains independent and is not part of the deal
- The acquisition follows Teamworks’ recent pickups of Zelus Analytics, Telemetry Sports, and Sportlogiq
- Teamworks now serves 100% of the NFL, NHL, and Premier League, 99% of D1 athletic departments, and 65+ Olympic federations
- PFF CEO Cris Collinsworth transitions to an advisory role and remains a Teamworks shareholder
What Teamworks Gets With PFF’s Enterprise Unit
Teamworks, the Durham-based sports operations platform, announced March 30 that it has acquired Pro Football Focus’s enterprise business. The deal brings PFF’s proprietary play-by-play grading data, performance analytics, and scouting tools under the Teamworks umbrella.
PFF has spent nearly two decades building what it calls the most comprehensive football analytics database in the industry, grading every player on every play across NFL and college football. That data now sits inside the same platform that handles operations, video, and workflow management for thousands of sports organizations.
“This is not just another acquisition. It’s a turning point for how football organizations operate,” said Zach Maurides, CEO and Founder of Teamworks.
A Consolidation Play Across Sports Data
This is the fourth data and analytics acquisition Teamworks has completed in recent years, following Zelus Analytics, Telemetry Sports, and Sportlogiq. Together, these deals give Teamworks a growing stack of proprietary datasets spanning multiple sports, all feeding into what the company calls its AI-powered operating system.
The strategy is vertical integration. Rather than requiring teams to stitch together separate vendors for operations, video, scouting, and analytics, Teamworks is building a single platform where all of those functions connect. Karim Kassam, VP of Teamworks Intelligence and former Head of R&D for the Pittsburgh Steelers, framed the vision in infrastructure terms: high-quality data flowing through connected systems, delivered where and when teams need it.
Why This Matters for College Athletics
The collegiate angle is where this story carries the most weight for the youth and amateur sports ecosystem. PFF’s enterprise tools are already embedded in more than 240 Division I football programs. Teamworks separately claims relationships with 99% of D1 athletic departments.
That overlap means college programs using Teamworks for daily operations could soon access PFF’s grading and analytics data without leaving the platform. For athletic departments managing tight budgets and growing demands for data-driven decision-making, consolidation into fewer vendor relationships has practical appeal.
The deal also raises questions about how deeply AI-driven analytics will filter into lower levels of competitive football. Teamworks has not announced plans to extend PFF tools beyond the pro and college tiers, but the infrastructure to do so is now in place.
What Stays Independent
PFF’s consumer-facing business is not included in the acquisition. PFF.com will continue to operate independently, serving fantasy football players, bettors, and draft analysts. Cris Collinsworth, PFF’s CEO, transitions to an advisory role at Teamworks while remaining a shareholder alongside PFF’s minority investors.
LionTree Advisors served as the financial advisor to PFF on the transaction. Deal terms were not disclosed.
Sports Tech Consolidation Continues to Accelerate
The Teamworks-PFF deal fits a broader pattern of consolidation across sports technology. Platform companies are racing to own more of the data and analytics stack, particularly as AI capabilities make proprietary datasets more valuable. For organizations at every level of sport, the question is increasingly not whether to adopt these platforms, but how quickly the tools will reach their tier of competition.
Source: Teamworks, March 30, 2026
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