Key Takeaways
- YETI joins League One Volleyball as an Official Partner spanning both professional teams and a youth club network of 22,000+ athletes across 28 states
- The Austin-based outdoor brand becomes front-of-jersey partner for LOVB Austin, marking a local partnership between two brands headquartered in the city
- YETI will serve as presenting partner of LOVB’s Junior Athletes of the Month program recognizing standout youth players
- Partnership brings premium coolers and drinkware to support hydration needs for teams during matches and training sessions
Multi-Platform Partnership Spans Pro League and Youth Clubs
League One Volleyball announced YETI as an Official Partner for both LOVB Pro and LOVB Clubs heading into the 2026 season. The partnership, announced November 6, 2025, positions the premium outdoor retailer across LOVB’s full nationwide footprint.
YETI products will integrate with teams through coolers and drinkware to support player hydration during matches and training. The brand will maintain visibility on matchday and across LOVB’s digital, social, and content channels.
“We’ve recognized the effort LOVB has committed to promoting volleyball and establishing it as a new major league, and we’re continuing to see that momentum grow,” said Bill Neff, Head of Marketing at YETI. “Once we met with the team and realized how much our missions aligned, we knew we needed to partner together to help support the fans and athletes in a real way.”
LOVB operates as the only youth-to-pro volleyball ecosystem in the United States, connecting its club network to professional competition. The organization’s youth platform includes 3,500 coaches, 2,000 teams, and 92 locations. On the professional side, LOVB rosters feature athletes with 23 Olympic medals and 101 All-American honors.
Austin Connection: Local Brands Form Partnership
The partnership holds particular significance in Austin, where both YETI’s headquarters and LOVB Austin’s operations are based. YETI will become the front-of-jersey partner for the championship-winning pro team and launch dedicated activations in the city.
“YETI already had the hearts of our fans before this partnership ever came together,” said Michelle McGoldrick, Chief Business Officer for LOVB. “Now, we get to collaborate with a brand that sits at the intersection of sport, culture, and community, and there’s no better place to do that than in Austin.”
LOVB Austin’s 2026 roster includes setters Carli Lloyd and Brie O’Reilly, outside hitters Madi Banks, Logan Eggleston, and Leah Hardeman, opposite hitters Khat Bell, Juliann Faucette, and 2025 LOVB Championship MVP Madisen Skinner, plus middle blockers Bella Bergmark, Magdalena Jurczyk, Molly McCage, and Asjia O’Neal. Libero positions are filled by Kotoe Inoue and Zoe Jarvis.
Youth Development Integration
Through LOVB Clubs, YETI will serve as presenting partner of the Junior Athletes of the Month program. The program recognizes and amplifies standout youth athletes from across the club network, which spans 28 states.
This youth-focused component extends the partnership beyond professional play into the development pipeline that feeds LOVB Pro rosters.
Partnership Model for Women’s Sports
The LOVB-YETI collaboration represents a partnership structure that connects brand presence across both professional competition and grassroots development. With YETI’s brand integration spanning from youth recognition programs to professional team sponsorship and on-site activations, the deal provides touchpoints throughout the organization’s ecosystem.
The partnership launches as LOVB enters its second professional season with an established club network providing a direct connection between youth participation and professional opportunity.
via: LOVB
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