Key Takeaways
- The Schaumburg store runs roughly 100,000 square feet and includes a multi-sport cage for baseball, softball, lacrosse and soccer, per the company’s media alert.
- Opening weekend spans July 24 to July 26, anchored by a ribbon cutting at 8:45 a.m. CT Friday and a media preview an hour earlier.
- Three separate athlete signings, including Chicago Sky guard Gabriela Jaquez on Sunday, are gated by limited first-come wristbands.
- The first 100 kids under 18 in line each morning receive a DSG soccer ball, a giveaway run alongside mystery gift cards for the first 100 adults.
What Youth Athletes Will Find Inside DICK’S House of Sport Schaumburg
DICK’S Sporting Goods will open a new House of Sport location at 601 N Martingale in Schaumburg, Illinois, with grand opening festivities beginning Friday, July 24, according to a company media alert. The store measures approximately 100,000 square feet, the company said, and carries the experiential build-out that defines the format.
That build-out is the part worth reading closely for anyone in youth sports. The alert lists a climbing wall, multiple golf bays with TrackMan simulators, and a multi-sport cage that can be used for baseball, softball, lacrosse and soccer. DICK’S describes the cage as giving athletes a chance to try product while measuring and tracking their performance.
The cage puts four youth participation sports under one retail roof with data capture attached. For families, that means a bat or a cleat can be tested with numbers rather than a guess. For the four sport categories represented, it means a permanent, climate-controlled demo environment inside a shopping center rather than a seasonal expo booth.
A Three-Day Opening Built Around Chicago Athletes
The grand opening runs across three days with a distinct athlete each day. David Ross and Joe Maddon, identified in the alert as 2016 Chicago champions, sign Friday, July 24 from 6 to 7:30 p.m. CT. Chicago wide receiver Rome Odunze signs Saturday, July 25 from noon to 1:30 p.m. CT. Chicago Sky guard Gabriela Jaquez signs Sunday, July 26 from noon to 1:30 p.m. CT.
The access terms are strict. DICK’S said wristbands are limited and distributed first-come, first-served beginning at store opening for each day’s appearance, wristbands are required to meet talent, and athletes will sign only player cards provided by DICK’S. No outside items are permitted for signature.
Two other activations run through the weekend. DICK’S Vault offers a chance to unlock prizes and premium collectibles, and Expression Lab is a hands-on customization station with shoe charms, customized totes and laser engraving. The alert also lists doorbuster deals and sweepstakes.
Retail Formats as a Youth Sports Touchpoint
The daily giveaway structure splits by age. Mystery gift cards go to the first 100 adults 18 and older in line each morning, while the first 100 kids under 18 receive a DSG soccer ball, the company said. That is up to 300 soccer balls distributed across the three-day window if each morning fills.
The Schaumburg opening arrives inside a broader DICK’S youth sports position. The company owns and operates GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping, and has donated millions of dollars through its Sports Matter program and other community initiatives together with its Foundation, according to a separate company release issued July 20.
The Jaquez appearance also connects the store opening to the same weekend DICK’S is active in women’s basketball. The retailer’s in-house studio premieres a six-episode WNBA documentary on ESPN2 on July 24, the same day the Schaumburg ribbon is cut.
Source: DICK’S Sporting Goods, media alert, July 2026
Source: DICK’S Sporting Goods, July 20, 2026, https://investors.dicks.com/news/news-details/2026/DICKS-EXPANDS-ITS-INVESTMENT-IN-WOMENS-SPORTS-WITH-COOKIE-JAR–A-DREAM-STUDIOS-LIFE-IN-THE-W-DOCUMENTARY-SERIES-ON-ESPN/default.aspx
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