Bank of America’s Golf with Us program registered more than 25,000 kids during Masters weekend 2026, a 160% increase over the same period last year. Rory McIlroy’s back-to-back Masters victories and a $500,000 donation to Youth on Course fueled the surge.
Key Takeaways
- 25,000 sign-ups over Masters weekend represent a 160% year-over-year jump for the program
- McIlroy’s $500,000 donation to Youth on Course will fund 70,000 rounds of subsidized golf
- Bank of America is targeting 250,000 total sign-ups within the program’s first two years
- The first 150,000 new participants ages 6-18 can enroll free before June 15, 2026
- More than 22,000 girls participated in the program’s inaugural year
How Bank of America Golf with Us Hit 25,000 in One Weekend
Timing mattered. McIlroy announced his $500,000 donation to Youth on Course on the Wednesday before the 2026 Masters. His back-to-back wins followed over the weekend, contributing to the 160% surge in sign-ups.
The program offers $5 or less tee times through Youth on Course memberships across a network of more than 2,000 partner courses in the U.S., Canada, and Australia. For 2026, Bank of America added $5 golf simulator rentals at Golf Galaxy and Dick’s House of Sport locations, plus a 20% renewal discount for returning members.
Brian Moynihan, Chair and CEO of Bank of America, said: “Rory’s back-to-back wins show how perseverance and dedication, on the course and in life, can help you reach your goals. We congratulate Rory on his impressive performance, and applaud his willingness to help thousands of young golfers learn the skills and life lessons golf can teach.”
National Reach Across 97 Markets
Golf with Us operates across Bank of America’s 97 markets spanning all 50 states, Washington D.C., and Puerto Rico. In 2026, the bank will bring dedicated clinics to 25 of those markets, expanding hands-on instruction beyond course access alone.
Partner organizations broaden the pipeline further. Youth on Course, celebrating its 20th anniversary this year, reports its members have played more than 5 million subsidized rounds since the nonprofit launched in 2006. Additional partners include the PGA of America REACH Foundation, USGA’s GHIN system, GolfPass, the ANNIKA Foundation, and the American Junior Golf Association.
Bank of America also connects golf to its broader sports philanthropy. The company is the Platinum Partner of the 2026 Special Olympics USA Games, bringing 159 athletes and 40 caddies to the golf competition. It has partnered with the Augusta National Women’s Amateur since 2019.
Bank of America Golf for Youth Sports Operators
The Bank of America Golf with Us program demonstrates a replicable corporate activation model for youth sports operators and facility investors. A subsidized access price point of $5, a celebrity donation catalyst, and national distribution across 97 markets and 2,000-plus partner courses produced 160% year-over-year growth in a single weekend. Club directors and facility operators evaluating corporate partnerships should examine this structure: low-cost access removes the enrollment barrier, athlete philanthropy drives awareness, and existing retail and course networks handle scale. Bank of America’s two-year target is 250,000 total sign-ups, with 25,000 enrolled over Masters weekend alone.
Bank of America Golf with Us drew 25,000 sign-ups over Masters weekend 2026, up 160%. McIlroy’s $500K donation and $5 tee times fuel the youth golf push. directly.
Source: Newsroom Bankofamerica
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