Key Takeaways
- BSN SPORTS and the U.S. Soccer Foundation launched the 2026 World’s Game Resource Package, a free soccer and life skills curriculum for K-12 schools and youth programs.
- The package is distributed at no cost through OPEN, BSN SPORTS’ Online Physical Education Network platform, removing a common budget barrier for educators and providers.
- Resources fold directly into the Foundation’s Soccer for Success program, which has spent 30-plus years expanding access in under-resourced communities.
- BSN SPORTS reaches more than 150,000 institutional and team sports customers, giving the curriculum a built-in national distribution footprint.
- The kit spans PE curricula, a recess guide, an after-school resource library, a World’s Game passport, and a printable family kit.
A Free Curriculum Built for Classrooms, Recess, and After School
BSN SPORTS, a division of Varsity Brands, has partnered with the U.S. Soccer Foundation to launch the 2026 World’s Game Resource Package, a set of soccer and wellness tools aimed at expanding access for youth across the United States.
The package is structured to reach kids in several settings during the day. It includes PE curricula built around soccer skills, cultural connection, and life skills through play, plus a recess guide and resources for classroom teachers. For after-school providers, the kit adds a World’s Game resource library, a community day field guide, and a World’s Game passport. A separate World’s Game family kit offers printable activities so parents can play and learn at home.
The throughline is using soccer as a vehicle for more than athletic instruction. The curriculum integrates teamwork, social-emotional learning, and cultural connection into the activities themselves.
Distribution Through OPEN Removes the Cost Barrier
The resource package is available free through OPEN, the Online Physical Education Network that BSN SPORTS provides to the broader PE community. That distribution choice matters. Curriculum cost and access are recurring friction points for under-resourced schools and youth programs, and a no-cost, ready-to-use model lowers the barrier to adoption.
It also routes the materials through an existing channel rather than a standalone product launch. BSN SPORTS reports more than 150,000 institutional and team sports customers across collegiate, scholastic, club, and recreational programs, with a sales network and e-commerce footprint that already touches schools nationwide.
“Soccer has a unique ability to bring people together, and this collaboration equips coaches and educators with tools to support youth both on and off the field,” said Aaron Hart, Vice President, Curriculum and Program Engagement at BSN SPORTS.
Folding Into Soccer for Success
Rather than creating a new program, the resources plug into the U.S. Soccer Foundation’s existing Soccer for Success initiative. The Foundation has spent more than 30 years using soccer to drive social impact, providing programs and safe spaces in under-resourced communities. Building on that infrastructure gives the new materials an immediate home and an established delivery model.
“Soccer brings people together across cultures and communities,” said Ed Foster-Simeon, President and CEO of the U.S. Soccer Foundation. “We’re thrilled to provide resources to after school providers, educators, and families that use our game to build confidence, teamwork, and cultural connection during this exciting time for the sport in our country.”
Educators can download sample curriculum and request group or individual training through the Soccer for Success program. After-school providers and families can access their respective resource sets through the same channel.
What This Means for Youth Sports
For operators and brands in the youth space, the partnership is a working example of access-first distribution. By packaging curriculum as a free download inside an existing PE platform and an established program, BSN SPORTS and the Foundation are betting on reach and adoption rather than direct monetization.
The timing aligns with rising soccer interest in the U.S. heading into a major tournament year, and the multi-setting design, covering PE, recess, after school, and home, reflects a broader shift toward meeting kids and families where they already are. For equipment and apparel companies, it is also a reminder that curriculum and content can serve as a relationship and brand entry point with schools long before a uniform order is placed.
Source: BSN SPORTS, PR Newswire, June 1, 2026
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