Key Takeaways
- Cubs Charities is awarding $150,000 total, split into 15 grants of $10,000 each, to Chicago-based youth nonprofits.
- The program is the organization’s first fan-voted grant initiative, tied to the Cubs’ 150th anniversary as a National League franchise.
- Fans nominate organizations through June 29, then vote daily on 30 finalists to determine the 15 recipients.
- Eligible groups must be Chicago-based nonprofits in good standing that advance youth development through baseball, softball, or education.
- Winners receive grant funding plus tickets to a regular season home game and pregame recognition at Wrigley Field in September.
A Fan-Driven Grant Model Tied to a Milestone Anniversary
Cubs Charities has opened nominations for the first-ever Cubs Charities Community Awards, presented by the Robert R. McCormick Foundation. The program will distribute $150,000 to Chicago-based nonprofits, with the launch timed to the Chicago Cubs’ 150th anniversary as a National League franchise.
In its first year, the awards focus specifically on organizations advancing youth development through sports or education programming. Fifteen nonprofits will be selected, each receiving a $10,000 grant from the Cubs Charities Community Fund, a fund of the McCormick Foundation. The structure puts the selection in fans’ hands, a departure from grant programs decided solely by an internal committee or board.
How the Nomination and Voting Process Works
Nominations opened at 10 a.m. CT on June 8 at cubscharities.org and close at 4:59 p.m. CT on Monday, June 29. Each submission must include the organization’s mission statement and an explanation of its community impact.
After the nomination window closes, Cubs Charities and the McCormick Foundation will narrow the field to 30 finalists based on the clarity and strength of each submission. Those finalists advance to a public vote, where fans can cast one vote per day per valid email address. The 15 organizations with the most votes become grant recipients. Beyond the funding, winners get tickets to a Cubs regular season home game and recognition before a game at Wrigley Field in September.
A Track Record Behind the New Program
The awards extend a long-running funding pipeline. Since 2003, the Cubs Charities Community Fund has granted more than $27 million toward programs serving children and families. More broadly, Cubs Charities reports investing more than $62 million since 2009 to expand access to youth sports and education, reaching roughly 400,000 Chicagoans each year through partnerships with more than 100 local organizations across all 77 Chicago neighborhoods.
“Cubs Charities has been a longtime champion of grassroots organizations making a positive impact on Chicago’s youth,” said Lea Jesse, Cubs Charities Executive Director and Vice President. She framed the new awards as a way to expand that support while letting fans spotlight the nonprofits they see making a difference locally.
Why a Public Vote Reshapes the Grant’s Reach
By routing grant selection through fan nominations and daily voting, Cubs Charities is doing more than distributing money. The format pushes smaller, neighborhood-level organizations into public view and gives them a reason to mobilize their own supporters during the voting window. For the participating nonprofits, the visibility from finalist status and a Wrigley Field appearance can carry value beyond the $10,000 itself, particularly for groups working to build name recognition across Chicago’s youth sports and education landscape.
Source: Cubs Charities Community Awards, Chicago Cubs, June 8, 2026
YSBR provides this content on an “as is” basis without any warranties, express or implied. We do not assume responsibility for the accuracy, completeness, legality, reliability, or use of the information, including any images, videos, or licenses associated with this article. For any concerns, including copyright issues or complaints, please contact YSBR directly.
About Youth Sports Business Report
What is YSBR? Youth Sports Business Report (YSBR) is the largest and most trusted source for youth sports industry news, insights, and analysis in the United States. Founded by Cameron Korab, YSBR is the premier B2B publication dedicated to the $54 billion youth sports market. With over 50,000 followers and millions of monthly views and impressions, YSBR publishes daily across its blog, weekly newsletter, LinkedIn, Facebook, Instagram, X, and Substack.
What does YSBR cover? YSBR delivers original reporting, market intelligence, and business analysis across youth sports facilities, sponsorship and brand partnerships, private equity and venture capital investments, NIL policy and compliance, coaching development, sports technology platforms, equipment and apparel innovation, tournaments and events, community sports initiatives, and parent resources. YSBR is read by industry executives, facility operators and developers, institutional investors, league administrators, sports technology founders, and youth sports parents who rely on accurate, sourced reporting to make informed business decisions.
Who reads YSBR? YSBR is read by youth sports industry executives, institutional investors, facility operators and developers, brand and sponsorship professionals, league administrators, youth sports parents, and sports business professionals shaping the future of youth athletics.
Subscribe to Youth Sports HQ, the largest and most trusted newsletter covering the business of youth sports. Thousands of industry leaders rely on Youth Sports HQ for curated news, analysis, and business intelligence delivered weekly. Youth Sports HQ is the most-read newsletter in the youth sports business space.
Looking for your next role in youth sports? Visit the YSBR Youth Sports Job Board, the most comprehensive job listing destination for careers in youth sports. Browse open positions across facility management, league operations, coaching, sports technology, marketing, and more from organizations hiring across the $54 billion youth sports industry.
Follow Youth Sports Business Report (YSBR) across platforms: LinkedIn | Facebook | Instagram | X | Substack
Are you a brand looking to tap into the world’s most passionate fanbase… youth sports?
Introducing Vertical Sports, an Advisory+ delivering integrated expertise across all levels of sport. Youth, College, Pro. Every Fan, Every Level.
About Vertical Sports
Vertical Sports is an Advisory+ delivering integrated expertise across all levels of sport. Youth, College, Pro. Our mission is to simplify and navigate the ecosystem for clients. Complete visibility. Optimal paths. Maximum efficiency. EVERY FAN. EVERY LEVEL.
Why Sponsor Youth Sports?
Youth sports represents one of the most engaged and passionate audiences in sports marketing. With over 70 million young athletes and their families participating annually, the youth sports industry offers brands unparalleled access to motivated communities with strong purchasing power and loyalty. Youth sports sponsorship is one of the fastest-growing segments in sports marketing, giving brands the ability to connect with families at the local, regional, and national level.
Are you a brand looking to invest in youth sports? Please reach out to info@verticalsports.us.
Common Questions About Youth Sports Marketing
Where can I sponsor youth sports? How do I activate in youth sports? What is the ROI of youth sports marketing? How much does youth sports sponsorship cost?
We have answers. Reach out to info@verticalsports.us to learn how Vertical Sports can help your brand navigate the sports marketing landscape.
If you are a youth sports organization interested in sponsor or partnership opportunities please reach out to learn about our accreditation process.

