In a bold move that reinforces professional sports’ positive impact on local communities, the Dallas Stars have officially opened the RYSE Energy StarCenter Multisport Farmers Branch. This strategic expansion marks a significant evolution in how professional sports organizations can contribute to youth sports development.
A Vision Beyond Hockey
The 81,780 square-foot facility represents more than just an extension of the Stars’ brand – it showcases a comprehensive approach to youth sports development. Key features include:
- 16 volleyball courts
- 8 basketball courts
- Home to Texas Advantage Volleyball (TAV)
- Adjacent to existing Children’s Health StarCenter ice rink
Strategic Growth and Community Impact
The Stars’ expansion plan includes three major facilities:
- RYSE Energy StarCenter Multisport Farmers Branch
- The MAC in Lewisville (38,000 square feet)
- Upcoming Northlake center (225,000 square feet)
Business Meets Community Development
According to Stars President and CEO Brad Alberts, this initiative leverages the organization’s extensive experience in managing sports facilities. The partnership structure is innovative:
- Cities finance the buildings
- Stars manage operations and pay rent
- Focus on first-class youth sports operations
- Creates economic benefits through tournament traffic
Economic and Social Benefits
The facilities are already proving their worth:
- Increased restaurant and hotel revenue
- New parking infrastructure development
- Enhanced community recreational options
- Improved access to quality youth sports facilities
via: NHL.com / Stars
