DICK’S Sporting Goods has announced an exciting partnership with Team USA and the LA28 Olympic and Paralympic Games, putting a spotlight on the importance of youth sports. As the Official Sporting Goods Retail Provider, DICK’S is set to bring the Olympic spirit to communities across the nation.
The partnership’s youth-focused initiatives include:
- “Big Moments” Campaign: This heartwarming marketing campaign showcases that the most significant moments in sports don’t just happen in professional arenas. They occur daily in youth sports, emphasizing the powerful impact these experiences have on young athletes’ lives.
- User-Generated Content: DICK’S is encouraging fans to share their biggest sports moments on social media, using #BigMomentsEveryDay. This initiative aims to give young athletes a platform to showcase their achievements.
- Celebrity Engagement: To inspire the next generation of athletes, DICK’S is collaborating with sports icons like Gabby Douglas, Tony Hawk, and Dominique Dawes to share their own pivotal moments in sports.
- Continued Investment in Youth Sports: The partnership reinforces DICK’S commitment to supporting and developing young athletes across the country.
- Team USA Gear: Young sports enthusiasts will have access to exclusive Team USA and LA28-branded gear, allowing them to feel connected to their Olympic heroes.
This partnership not only celebrates the upcoming Olympic Games but also recognizes the everyday triumphs of young athletes. It’s a reminder that every practice, game, and tournament contributes to the larger story of sports and personal growth.
As we look forward to the Paris 2024, Milano Cortina 2026, and LA28 Games, DICK’S Sporting Goods is ensuring that the spirit of the Olympics reaches far beyond the official venues, inspiring youth in communities nationwide.
About DICK’S Sporting Goods
DICK’S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Public Lands, Going Going Gone! and Warehouse Sale stores, online, and through the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping.
Driven by its belief that sports have the power to change lives, DICK’S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK’S business, corporate giving, sustainability efforts and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.
About LA28 Olympic and Paralympic Games
The LA28 Games will mark Los Angeles’ third time to host the Olympic Games, previously hosted in 1984 and 1932, and first time to host the Paralympic Games. Los Angeles will host the world’s most elite athletes in 2028 as it welcomes Paralympians and Olympians from around the world to compete on the biggest stage in sports. The LA28 Games are independently operated by a privately funded, non-profit organization with revenue from corporate partners, licensing agreements, hospitality and ticketing programs and a significant contribution from the International Olympic Committee.
About Team USA
Team USA is the world’s largest and most diverse team of athletes from across the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games. The United States Olympic & Paralympic Committee, founded in 1894, serves as the National Olympic Committee and National Paralympic Committee for the United States and is responsible for protecting, supporting and empowering Team USA athletes. For more information, visit TeamUSA.org.
via: PR News Wire
photo: Dicks Sporting Goods Twitter
