Key Takeaways
- EventConnect launched Quantism, an AI-driven platform that provides verified economic impact data for sports events across North America
- The platform uses North American mobility and intelligence data to analyze lodging, travel, and spending patterns in real-time
- Features include economic impact dashboards, certified post-event reports, benchmarking tools, and customizable data queries
- Quantism aims to provide third-party validation for event organizers, CVBs, sports commissions, and municipalities reporting ROI
- Pilot programs are currently underway with select event and destination partners
A Platform Built on Mobility Data
EventConnect, based in London, Ontario, announced the October 15 launch of Quantism, a data intelligence platform designed to measure and verify the economic impact of sports events. The system applies quantitative tourism analysis to youth sports, using mobility data and analytics to track movement patterns, lodging use, and spending behavior.
According to the company, Quantism uses data infrastructure comparable to enterprise systems in retail and urban planning, now adapted for sports tourism. The platform processes raw movement data into metrics that event stakeholders can use to assess event value and communicate results to sponsors and municipal partners.
Four Core Platform Features
Quantism provides four primary tools for users. Economic Impact Dashboards deliver real-time and post-event analysis across multiple package options. Certified Post-Event Reports offer professionally formatted metrics for stakeholder and sponsor use, with both executive summaries and detailed data sets.
The platform also includes Benchmarking Tools that allow users to compare impact across different sports, regions, and event scales. Customized Prompts enable users to query the system for specific data points and receive real-time results.
Addressing Industry Measurement Challenges
“Quantism by EventConnect provides the independent measurement framework that our industry has long desired,” said John D’Orsay, CEO of EventConnect. “After years of development and establishing key data partnerships, this product is designed to bring consistency and credibility to our evaluation of the economic impact of sports tourism, using data that has previously been difficult for our industry to obtain.”
The company positions the platform as a response to challenges in sports tourism measurement, where economic impact figures have historically varied in methodology and verification. By offering third-party validation, Quantism targets use cases across three primary groups: event organizers seeking certified results for bids and partnerships, municipal entities needing standardized ROI validation, and sponsors requiring transparent reporting.
Current Rollout and Access
EventConnect is currently running pilot programs with select event and destination partners. These early users receive full access to the dashboard suite, benchmarking capabilities, and certified reporting tools. The company has not disclosed pricing structure or broader availability timelines in the announcement.
The platform’s tagline, “The Economics of Sports, Verified,” reflects its positioning as an independent measurement standard in the sports tourism sector.
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