Key Takeaways
- Genesis donates $100,000 to First Tee, continuing an annual partnership that began in 2022
- Cumulative Genesis donations to First Tee have now reached $500,000
- The donation was presented at SoFi Center during a TGL match in Palm Beach Gardens, Fla.
- Genesis Gives, the brand’s CSR initiative, has donated over $2 million to youth sports and STEAM education since 2022
- 25 First Tee representatives, including coaches and students, were hosted at the event
What the Partnership Looks Like in Year Four
Genesis Motor America announced a $100,000 donation to First Tee on Feb. 24, continuing an annual commitment that dates back to 2022. The check was presented at the Genesis Lounge at SoFi Center in Palm Beach Gardens, Fla., during a TGL match between New York Golf Club and The Bay Golf Club.
Twenty-five representatives from the First Tee organization attended, including coaches, students, staff, board members, and trustees.
“This partnership is meaningful to us because it strengthens the communities we serve, helping young people build confidence, resilience, and essential life skills that create long-term impact far beyond the golf course,” said Brandon Ramirez, director of corporate social responsibility at Genesis Motor America.
Half a Million and Counting
Since the partnership launched in 2022, Genesis has contributed a cumulative $500,000 to First Tee, with donations directed toward strengthening local chapters and expanding youth access to golf and mentorship programs nationwide.
First Tee operates character-building programming through the game of golf, with a focus on reaching young people across the country. Genesis’ annual contributions have supported that infrastructure at the chapter level.
Genesis Gives and the Bigger Picture
The First Tee partnership falls under Genesis Gives, the automaker’s corporate social responsibility initiative focused on youth sports and STEAM education in under-resourced communities. Since 2022, Genesis Gives has donated over $2 million across the country.
For a luxury automotive brand, consistent multi-year commitments to youth-serving nonprofits like First Tee represent a clear investment in community visibility and brand alignment with values-driven programming.
A Model for Brand-Nonprofit Alignment in Youth Sports
Genesis’ approach to First Tee offers a useful case study for how corporate partners can build long-term value in the youth sports space. Rather than one-off sponsorship activations, the brand has committed to annual funding paired with experiential moments, like hosting First Tee representatives at a TGL event. That combination of financial support and shared experiences is the kind of partnership structure youth sports organizations should look to replicate.
via: Genesis
Photo: Genesis
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