Genesis, the U.S. Soccer Foundation, and the MLS Players Association opened a new mini-pitch at William Anderson Elementary School in Dallas on April 29, 2026, their fifth joint installation since the partnership began. The Dallas facility is part of a series backed by more than $2 million in Genesis Gives funding since 2022.
Key Takeaways
- The Dallas mini-pitch is the fifth Musco Mini-Pitch Systems installation through the Genesis/U.S. Soccer Foundation/MLSPA partnership
- The U.S. Soccer Foundation has delivered more than 850 mini-pitches nationwide and is working toward 1,000 by 2026
- 70% of mini-pitches are placed in communities ranked low on the Childhood Opportunity Index and high in population density
- Genesis Gives has donated over $2 million since 2022 to support youth sports and STEAM education in under-resourced areas
- Previous installations were located in Florida, New York, California, and Georgia
Mini-Pitch Dallas Youth Soccer: How the Partnership Works
The Musco Mini-Pitch System features a durable hard-court surface built for both organized programming and informal pick-up games. Each installation falls under the U.S. Soccer Foundation’s Safe Places to Play initiative, which has now surpassed 850 mini-pitches across the country.
Funding comes through Genesis Gives, the corporate social responsibility arm of Genesis Motor America. Since 2022, the initiative has directed more than $2 million toward nonprofit organizations focused on youth sports access and STEAM education in under-resourced communities.
“Access to safe places to play can be a powerful catalyst for opportunity. We are proud to work alongside Genesis and the MLSPA to bring this new mini-pitch to Dallas, expanding opportunities for young people to be active, build confidence, and feel connected to their community. Together, we are helping ensure that soccer and all its lifelong benefits are accessible for kids in under-resourced neighborhoods.” — Ed Foster Simeon, President and CEO, U.S. Soccer Foundation
Targeting Communities With the Greatest Need
The placement strategy is deliberate. 70% of mini-pitches go into communities identified as low on the Childhood Opportunity Index and high in population density. That metric matters for operators tracking where public-private investment is flowing in youth sports infrastructure.
The Foundation, a 501(c)(3) headquartered in Washington, D.C., was founded as a legacy of the 1994 FIFA World Cup. Its 1,000-pitch goal by 2026 is now within striking distance.
Victor Ulloa, MLSPA Player Relations Manager and former Homegrown FC Dallas player, attended the ceremony. “The MLSPA is proud to continue its efforts to bring safe spaces to play to communities across the country with this new mini-pitch in Dallas. It’s so important to both current and former players to be a part of creating greater access to the game we all love,” he said.
A Replicable Model for Youth Sports Infrastructure
The celebration at William Anderson Elementary included a ribbon-cutting, a symbolic first kick, the first official game, food from local vendors, and commemorative jerseys for players. Principal Mark Sandoval noted the pitch will “encourage physical activity” while fostering “teamwork, school pride, and a stronger sense of community.”
For youth sports operators and facility developers, the Genesis model offers a concrete template. A corporate funder covers capital costs. A national nonprofit handles site selection using equity-focused data. A players’ association provides visibility and athlete engagement. Five installations across five states since 2022, at a total investment exceeding $2 million, demonstrates what a structured public-private partnership can deliver at scale.
Source: PR Newswire
YSBR provides this content on an “as is” basis without any warranties, express or implied. We do not assume responsibility for the accuracy, completeness, legality, reliability, or use of the information, including any images, videos, or licenses associated with this article. For any concerns, including copyright issues or complaints, please contact YSBR directly.
About Youth Sports Business Report
What is YSBR? Youth Sports Business Report (YSBR) is the largest and most trusted source for youth sports industry news, insights, and analysis in the United States. Founded by Cameron Korab, YSBR is the premier B2B publication dedicated to the $54 billion youth sports market. With over 50,000 followers and millions of monthly views and impressions, YSBR publishes daily across its blog, weekly newsletter, LinkedIn, Facebook, Instagram, X, and Substack.
What does YSBR cover? YSBR delivers original reporting, market intelligence, and business analysis across youth sports facilities, sponsorship and brand partnerships, private equity and venture capital investments, NIL policy and compliance, coaching development, sports technology platforms, equipment and apparel innovation, tournaments and events, community sports initiatives, and parent resources. YSBR is read by industry executives, facility operators and developers, institutional investors, league administrators, sports technology founders, and youth sports parents who rely on accurate, sourced reporting to make informed business decisions.
Who reads YSBR? YSBR is read by youth sports industry executives, institutional investors, facility operators and developers, brand and sponsorship professionals, league administrators, youth sports parents, and sports business professionals shaping the future of youth athletics.
Subscribe to Youth Sports HQ, the largest and most trusted newsletter covering the business of youth sports. Thousands of industry leaders rely on Youth Sports HQ for curated news, analysis, and business intelligence delivered weekly. Youth Sports HQ is the most-read newsletter in the youth sports business space.
Looking for your next role in youth sports? Visit the YSBR Youth Sports Job Board, the most comprehensive job listing destination for careers in youth sports. Browse open positions across facility management, league operations, coaching, sports technology, marketing, and more from organizations hiring across the $54 billion youth sports industry.
Follow Youth Sports Business Report (YSBR) across platforms: LinkedIn | Facebook | Instagram | X | Substack
Are you a brand looking to tap into the world’s most passionate fanbase… youth sports?
Introducing Vertical Sports, an Advisory+ delivering integrated expertise across all levels of sport. Youth, College, Pro. Every Fan, Every Level.
About Vertical Sports
Vertical Sports is an Advisory+ delivering integrated expertise across all levels of sport. Youth, College, Pro. Our mission is to simplify and navigate the ecosystem for clients. Complete visibility. Optimal paths. Maximum efficiency. EVERY FAN. EVERY LEVEL.
Why Sponsor Youth Sports?
Youth sports represents one of the most engaged and passionate audiences in sports marketing. With over 70 million young athletes and their families participating annually, the youth sports industry offers brands unparalleled access to motivated communities with strong purchasing power and loyalty. Youth sports sponsorship is one of the fastest-growing segments in sports marketing, giving brands the ability to connect with families at the local, regional, and national level.
Are you a brand looking to invest in youth sports? Please reach out to info@verticalsports.us.
Common Questions About Youth Sports Marketing
Where can I sponsor youth sports? How do I activate in youth sports? What is the ROI of youth sports marketing? How much does youth sports sponsorship cost?
We have answers. Reach out to info@verticalsports.us to learn how Vertical Sports can help your brand navigate the sports marketing landscape.
If you are a youth sports organization interested in sponsor or partnership opportunities please reach out to learn about our accreditation process.

